Campus Abroad: Almost 150 students head off for 8 destinations

May 2, 2012

This year, close to 150 HEC Montréal students will be taking part in the Campus Abroad program and heading to other lands. The unique experience will immerse them for two to three weeks in another business culture and give them valuable exposure to the cultural, political, social and economic realities of another country, guided by experienced faculty with well-established networks.

The Campus Abroad program has been offered since 2006 for MBA students. In 2008 it was extended to Bachelor of Business Administration (BBA) students and, in 2011, to the MSc in Administration (MSc) program. The number of participants is growing every year, and rose by more than 20% between 2011 and 2012.

The Campus Abroad program is intended to widen participants’ global awareness, by focusing on learning through experience, so that they can:

“A Campus Abroad term is definitely a rewarding experience for everyone involved,” emphasizes Claude Desranleau, Director, Campus Without Borders. “It lets them immerse themselves in a new business environment and cultural context by touring companies, meeting government representatives, taking seminars at partner universities and joining in unfamiliar cultural activities. The openness to the world that they gain is sure to be very useful in their careers.”

A new country has been added every year since 2009, and in 2012 there are not one but two new destinations: Argentina/Chile and Switzerland. This brings the number of options to eight, including Brazil, elsewhere in Canada, France, India, Morocco and Russia.

Campus Abroad courses are worth three credits, and include not only the stay abroad but also pre-departure training on what to expect in the host country and the companies that will be toured, as well as a final assignment/report once students return home.



Dates: May 6 to 23, 2012

Number of participants: 20 BBA and MSc students

Cities visited: Buenos Aires, Mendoza, Santiago and Viña del Mar

Objectives: Learn about leading industries in the two countries and compare their different approaches to marketing and brand image.

Program: Meetings with heads of businesses and government representatives; university seminars

Partner universities: Universidad Torcuato Di Tella (Buenos Aires) and Universidad Adolfo Ibáñez (Santiago)

HEC Montréal co-ordinator: Aurélia Durand, Professor (International Business)

Accompanying staff: Marie-Pierre Charette, Co-ordinator, Campus Without Borders



Dates: May 19 to June 3, 2012

Number of participants: 20 BBA and MSc students

Cities visited: Fortaleza and Jericoacoara

Objective: Produce business plans on waste management and the marketing of local arts and crafts.

Program: University seminars and tours of companies recognized for their sustainable development practices

Partner university: Universidade de Fortaleza (UNIFOR)

HEC Montréal co-ordinator: Marlei Pozzebon, Professor (International Business) and Academic Co-ordinator, Campus Abroad

Accompanying staff: Luciano Barin Cruz, Professor (Management)



Dates: May 19 to June 5, 2012

Number of participants: 20 BBA and MSc students

Cities visited: Grenoble, Lyon and Saint-Étienne

Objectives: Learn about the specifics of entrepreneurship and SMBs in the Rhône-Alpes region and the connections that make the region an ideal partner for Quebec.

Program: University seminars; company tours; activities to discover the rich French culture

Partner universities: EMLYON Business School and ESC Saint-Étienne

HEC Montréal co-ordinator: Claude Ananou, Full-time Lecturer (Management)

Accompanying staff: Valérie St-Jean Larouche, 2012 MSc graduate



Dates: June 2 to 18, 2012

Number of participants: 20 BBA and MSc students

Cities visited: Casablanca, Fez, Rabat and Tangiers

Objectives: Explore and understand the business environment in one of the leading countries of the Maghreb.

Program: Tours of major companies, both traditional and modern

HEC Montréal co-ordinator: Belgacem Rahmani, Full-time Lecturer (International Business)

Accompanying staff: Zineb BenMoussa-Zahar, PhD student



Dates: June 18 to 29, 2012

Number of participants: 12 MBA and MSc students

Cities visited: Calgary, Edmonton, Fort McMurray and Montreal

Objectives: Get a close-up look at the Canadian energy industry and an in-depth understanding of the challenges and issues facing the industry, from a global perspective.


-First week (Eastern Canada): Activities revolving around nuclear, hydroelectric, biomass, solar, wind and schist gas power

-Second week (Western Canada): Activities focusing on oil, natural gas and coal, including a tour of a sedimentary basin and meetings with private operators, regulators, research centres, universities and pressure groups

HEC Montréal co-ordinator: Paul Lapensée, Lecturer

Accompanying staff: Marie-Pierre Charette, Co-ordinator, Campus Without Borders



Dates: June 19 to July 3, 2012

Number of participants: 20 MBA and MSc students

Cities visited: Moscow and St. Petersburg

Objectives: Learn about the Russian business environment and understand its economic, political and sociocultural context.

Program: Meetings with managers of Russian companies and foreign companies based in Russia, looking at the challenges and advantages of doing business there; cultural activities

HEC Montréal co-ordinator: Ekaterina Turkina, Professor (International Business)

Accompanying staff: Pierre-Emmanuel Cardinal, Co-ordinator, Campus Without Borders



Dates: June 25 to July 7, 2012

Number of participants: 16 MBA and MSc students

Cities visited: Bangalore and Mumbai

Objective: Learn about two major industries in the Indian economy: entertainment and media, and information technology.

Program: Meetings with company officials, company tours and seminars

Partner university: Indian Institute of Management

HEC Montréal co-ordinators: Johanne Brunet, Professor (Marketing), and Jean Talbot, Professor (Information Technologies)



Dates: June 26 to July 10, 2012

Number of participants: 21 BBA and MSc students

Cities visited: Berne, Geneva and Zurich

Objective: See how a country has managed to create a prosperous and diversified economy, despite its limited natural resources.

Program: Meetings with officials from financial and agri-food companies, and from international organizations

HEC Montréal co-ordinator: Iwan Meier, Professor (Finance)

Accompanying staff: Pierre Saint-Laurent, Full-time Lecturer (Finance)


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