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Luciano Barin Cruz

Associate Professor,  Department of Management


Luciano Barin Cruz

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email: luciano.barin-cruz@hec.ca
Phone: 514 340-1350
Secretary: 514 340-6322
Fax: 514 340-5635
Office: 5.125

Personal page

Education

  • Maîtrise (administration), Federal University of Rio Grande do Sul;
  • Doctorat (sciences de gestion), Université Jean Moulin Lyon III; 
  • Doctorat (science de gestion), Federal University of Rio Grande do Sul

Expertise

  • Corporate Social Responsibility
  • Sustainability
  • Social Innovation
  • Social Impact

Current research

There are three research projects at this moment. The first aims at contrasting the relation between Headquarter (developed country) and subsidiary (emergent country), regarding the Corporate Social Responsibility of Multinational Corporations. The second aims at identifying the relations between Corporate Social Responsibility in export companies and their international performance. The third aims at identifying practices carried out by banks (in developed and emergent countries) regarding poverty alleviation.


This publication selection covers the last five years.


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Journal articles (19)


BARIN CRUZ, Luciano, AQUINO ALVES, Mario, DELBRIDGE, Rick; « Next steps in organizing alternatives to capitalism: toward a relational research agenda », M@n@gement, vol. 20, no 04, 2017, p. 322-335.

ESPER, Susana, CABANTOUS, Laure, BARIN CRUZ, Luciano, GOND, Jean-Pascal; « Supporting alternative organizations? Exploring scholars’ involvement in the performativity of worker-recuperated enterprises », Organization, vol. 24, no 5, 2017, p. 671-699.

BITTENCOURT MARCONATTO, Diego Antonio, BARIN CRUZ, Luciano, MOURA, Gilnei Luiz de, TEIXEIRA, Emidio Gressler; « Why microfinance institutions exist: lending groups as a mechanism to enhance informational symmetry and enforcement activities », Organizações & Sociedade, vol. 24, no 83, 2017, p. 633-654.

BITTENCOURT, Claudia C., BITTENCOURT MARCONATTO, Diego Antonio, BARIN CRUZ, Luciano, RAUFFLET, Emmanuel Benoit; « Introduction to special edition social innovation: researching, defining and theorizing social innovation », Revista de Administraçao Mackenzie, vol. 17, no 6, 2016, p. 14-19.

GOND, Jean-Pascal, BARIN CRUZ, Luciano, RAUFFLET, Emmanuel Benoit, CHARRON, Mathieu; « To Frack or Not to Frack? The Interaction of Justification and Power in a Sustainability Controversy », Journal of Management Studies, vol. 53, no 3, Mai 2016, p. 330-363.

BITTENCOURT MARCONATTO, Diego Antonio, BARIN CRUZ, Luciano, PEDROZO, Eugenio Avila; « Lending Groups and Different Social Capitals in Developed and Developing Countries », Revista de Administração Contemporânea, vol. 20, no 6, 2016, p. 651-672.

OGASAVARA, Mario Henrique, BOEHE, Dirk Michael, BARIN CRUZ, Luciano; « Experience, resources and export market performance: The pivotal role of international business network ties », International Marketing Review, vol. 33, no 6, 2016, p. 867-893.

BITTENCOURT MARCONATTO, Diego Antonio, BARIN CRUZ, Luciano, POZZEBON, Marlei, POITRAS, Jean-Emmanuel; « Developing sustainable business models within BOP contexts: mobilizing native capability to cope with government programs », Journal of Cleaner Production, vol. 129, 2016, p. 735-748.

BARIN CRUZ, Luciano, AGUILAR DELGADO, Natalia, LECA, Bernard, GOND, Jean-Pascal; « Institutional Resilience in Extreme Operating Environments: The Role of Institutional Work », Business & Society, vol. 55, no 7, 2016, p. 970-1016.

BITTENCOURT MARCONATTO, Diego Antonio, BARIN CRUZ, Luciano, PEDROZO, Eugenio Avila; « Going beyond microfinance fuzziness », Journal of Cleaner Production, vol. 115, Mars 2016, p. 5-22.

BARIN CRUZ, Luciano, BOEHE, Dirk Michael, OGASAVARA, Mario Henrique; « CSR-based Differentiation Strategy of Export Firms From Developing Countries: An Exploratory Study of the Strategy Tripod », Business & Society, vol. 54, no 6, 2015, p. 723-762.

AGUILAR DELGADO, Natalia, BARIN CRUZ, Luciano; « Multi-Event Ethnography: Doing Research in Pluralistic Settings », Journal of Organizational Ethnography, Vol. 3, no 1, 2014, p. 43-58.

LECA, Bernard, GOND, Jean-Pascal, BARIN CRUZ, Luciano; « Building 'Critical Performativity Engines' for deprived communities: The construction of popular cooperative incubators in Brazil », Organization, vol. 21, no 5, Septembre 2014, p. 683-712.

RAUFFLET, Emmanuel Benoit, BARIN CRUZ, Luciano, BRES, Luc; « An assessment of corporate social responsibility practices in the mining and oil and gas industries », Journal of Cleaner Production, vol. 84, Décembre 2014, p. 256-270.

BITTENCOURT MARCONATTO, Diego Antonio, BARIN CRUZ, Luciano, LEGOUX, Renaud, CORREA DANTAS, Danilo; « Microfinance in Latin America and the Caribbean The influence of territory on female repayment performance in a polarized region », Management Decision, vol. 51, no 8, 2013, p. 1596-1612.

TURCATO, Carolina, BARIN CRUZ, Luciano; « The Social Economy and the Traditional Market: The Dilemma of Justa Trama », Revue internationale de cas en gestion, Vol. 11, no 2, Juin 2013, 30 p..

BOEHE, Dirk Michael, BARIN CRUZ, Luciano; « Gender and Microfinance Performance: Why Does the Institutional Context Matter? », World Development, vol. 47, Juillet 2013, p. 121-135.

DORIOZ, Ulysse, BARIN CRUZ, Luciano; « Développement international Desjardins (DID) et la logique de coopérative financière dans les pays en voie de développement », Revue internationale de cas en gestion, Vol. 10, no 4, Décembre 2012, 34 p..

BITTENCOURT MARCONATTO, Diego Antonio, BARIN CRUZ, Luciano, PEDROZO, Eugenio Avila; « Expanding the Core Insight of Microfinance Lending Groups », Economia Global e Gestao, Vol. XVII, no 3, Décembre 2012, p. 107-120.

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Book chapters (6)


BARIN CRUZ, Luciano, POZZEBON, Marlei; « The influence of temporality on student's learning processes: Lessons from a service-learning program in Brazil », Handbook of sustainability in Management Education : In Search of a Multidisciplinary, Innovative and Integrated Approach, Edward Elgar, 2017, p. 455-485.

BARIN CRUZ, Luciano, DELANNON, Noliwe; « La responsabilité sociale des entreprises », Sociologie de l'entreprise, Chenelière Éducation, 2015, p. 157-174.

BITTENCOURT MARCONATTO, Diego Antonio, BARIN CRUZ, Luciano, PEDROZO, Eugenio Avila; « When Microfinance Meets CSR », Development-Oriented Corporate social Responsibility - volume 2: Locally Led Initiatives in Developing Economies, Greenleaf Publishing Limited, 2015, p. 169-188.

BOEHE, Dirk Michael, BARIN CRUZ, Luciano; « Jobek do Brasil's Joint Venture Challenges », Global Strategy, South-Western, 2013, p. 448-455.

BARIN CRUZ, Luciano; « Lutter contre la pauvreté: un cas brésilien », Repenser la responsabilité sociale de l'entreprise: L'école de Montréal, Armand Colin Éditeur, 2013, p. 377-390.

AGUILAR DELGADO, Natalia, BARIN CRUZ, Luciano; « When the Social Movement and Global Value Chain Literatures Meet: The Case of Fair Trade », Sustainable Value Chain Management: A Research Anthology, Gower Applied Research, 2013, p. 397-412.



This award and honor selection covers the last five years.


BARIN CRUZ, Luciano
Meilleur éditeur associé, RAE-Revista de Administracao de Empresas, pour l'année 2013


This selection of supervision activities covers the last five years.

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Master's thesis direction – MSc in Management (6)

Certification B Corp: l'impact sur les employés , by Joanie Mercier
May 2018




In codirection with : RAUFFLET, Emmanuel Benoit
Responsabilité sociale de l'entreprise, associations industrielles et cohésion sociale: deux essais, by Emmanuelle Jobidon
September 2013

In codirection with : POZZEBON, Marlei
La consultation en social business, by Ulysse Dorioz
September 2012

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Supervised project supervision – MSc in Management (16)

Limiter la spéculation immobilière et favoriser l'accès abordable à la propriété en contexte d'innovation sociale québécoise: identifier et implanter les bons outils juridiques et managériaux , by Benoit Genest
March 2018

Développement d'une stratégie de partenariats pour l'organisation Passages , by Isabelle Mérineau
March 2018

A case study: The implementation of a Dialogue Strategy by Produits Forestiers Résolu in response to pressure from an NGO , by Francis Bertrand-Lafrenière
January 2018

Élaboration d'une planification stratégique pour un organisme à but non lucratif , by Marie-Philippe Frenette
September 2017

L'engagement de la communauté énapienne vers une culture organisationnelle en DD , by Karine Prévost Privat
March 2017

In codirection with : CORREA DANTAS, Danilo
Responsabilité sociale des entreprises et stratégie d'affaires dans l'industrie de la marijuana: Le cas de Marley Natural , by Pierre Belin
October 2015

Développement de la version francophone du cours Programme d'agrément professionnel en placements durables du centre de perfectionnement John-Molson , by Renaud Dumouchel-Fournier
March 2015

In codirection with : RAUFFLET, Emmanuel Benoit
Impacts et responsabilité sociale de l'industrie des gaz de schiste au Texas: Apprentissages pour le Québec , by Gabriel Landry-Rivest
March 2015

Révision du programme entreprises de la fondation David Suzuki , by Laurence Wilhelmy
March 2014

In codirection with : RAUFFLET, Emmanuel Benoit
Évaluation environnementale stratégique sur le gaz de Schiste: Impacts sociaux et responsabilité sociale , by Yasmine Ben Younes
March 2014

Eco Group Asia: De l'élaboration d'une stratégie durable à la conception d'un modèle d'affaires ''ouvert'' , by Clémentine Jouard
September 2013

Tourisme durable urbain à Buenos Aires , by Vanessa Blouin
September 2013

In codirection with : POZZEBON, Marlei
Développement d'un plan de marketing social pour l'implantation d'une entreprise sociale à Jericoacoara, Brésil , by Marie-Eve Lacombe
September 2013

In codirection with : RAUFFLET, Emmanuel Benoit
Étude des pratiques de responsabilité sociale des entreprises d'industries extractives et de transformation: pétrolière/gazière et chimique , by Sophie Spitzer
September 2013

In codirection with : POZZEBON, Marlei
Starshea Limited Social Balanced Scorecard , by Benjamin Gadbois
January 2013

In codirection with : POZZEBON, Marlei
Mundo Jeri : Association de femmes crocheiteras , by Charlotte Marchesseault
September 2012


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