hec.ca > Faculty

Sylvain Sénécal

Professor,  Department of Marketing

Sylvain Sénécal

Contact information

HEC Montréal
5540, avenue Louis-Colin
Montréal (Québec)
Canada H3T 1T7

Email : [email protected]
Phone : 514 340-6980
Secretary: 514 340-8826
Fax : n/a
Office : 02-08e

Other title(s)

Education

  • M. Sc. (marketing), HEC Montréal
  • Ph. D. (marketing), HEC Montréal

Expertise

  • Internet marketing
  • Online consumer behavior

This publication selection covers the last five years.


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Journal articles (62)

LÉGER, Pierre-Majorique, BOASEN, Jared, GIROUX, Félix, DUCHESNEAU, Marie-Odile, ROY, Xavier François, SÉNÉCAL, Sylvain; « Cognitive Absorption Independent Cortical Activities and Connectivities Associated with Real-World Reading », Scientific Reports, 2025 (status : accepted).

HUANG, Bo, LAPORTE, Sandra, SÉNÉCAL, Sylvain, SOBOL, Kamila; « Falling out with AI-buddies: The hidden costs of treating AI as a partner versus servant during service failure », Technological Forecasting and Social Change, vol. 219, 2025, p. 1-14.

KARRAN, Alexander John, CHARLAND, Patrick, T. MARTINEAU, Joé, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, LESAGE, Annemarie, SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique; « Multi-stakeholder perspective on responsible artificial intelligence and acceptability in education », npj Science of Learning, vol. 10, 2025, p. 1-12.

LACHANCE-TREMBLAY, Jérémy, TKIOUAT, Zoubeir, LÉGER, Pierre-Majorique, CAMERON, Ann-Frances, TITAH, Ryad, COURSARIS, Constantinos K., SÉNÉCAL, Sylvain; « A gaze-based driver distraction countermeasure: Comparing effects of multimodal alerts on driver's behavior and visual attention », International Journal of Human-Computer Studies, vol. 193, 2025, p. 1-22.

SNOW, Pascal, RUIZ SEGURA, Alejandra, LÉGER, Pierre-Majorique, SÉNÉCAL, Sylvain, COURSARIS, Constantinos K., POURCHON, Romain, COSBY, Sarah, BEAUCHESNE, Ariane; « Breaking the bias: integrating physiological and self-reported data to improve UX researchers' accuracy and empathy », Computers in Human Behavior Reports, vol. 19, 2025, p. 1-9.

MIRHOSEINI, Seyedmohammadma, LÉGER, Pierre-Majorique, SÉNÉCAL, Sylvain; « Examining the use of multiple cognitive load measures in evaluating online shopping convenience: an EEG study », Internet Research, vol. 35, no 6, 2025, p. 2445-2470.

POIRIER, Sara-Maude, COSBY, Sarah, SÉNÉCAL, Sylvain, COURSARIS, Constantinos K., FREDETTE, Marc, LÉGER, Pierre-Majorique; « The impact of social presence cues in social media product photos on consumers’ purchase intentions », Journal of Business Research, vol. 185, 2024, p. 1-16.

BUJOLD, Antoine, ROBERGE-MALTAIS, Isabelle, PARENT-ROCHELEAU, Xavier, BOASEN, Jared, SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique; « Responsible artificial intelligence in human resources management: a review of the empirical literature », AI and Ethics, vol. 4, no 4, 2024, p. 1185-1200.

POIRIER, Sara-Maude, HUANG, Bo, SURI, Anshu Pradeep, SÉNÉCAL, Sylvain; « Beyond humans: Consumer reluctance to adopt zoonotic artificial intelligence », Psychology & Marketing, vol. 41, no 2, 2024, p. 292-307.

HUANG, Bo, SURI, Anshu Pradeep, TEZER, Ali, SÉNÉCAL, Sylvain; « This is not mine anymore: The dark side of collaborative consumption », International Journal of Research in Marketing, vol. 41, no 4, 2024, p. 616-631.

DEPAUW, Tanguy, BOASEN, Jared, LÉGER, Pierre-Majorique, SÉNÉCAL, Sylvain; « Assessing the Relationship Between Digital Trail Making Test Performance and IT Task Performance: Empirical Study », JMIR Human Factors, vol. 11, 2024, p. 1-13.

BEAUCHEMIN, Noémie, CHARLAND, Patrick, KARRAN, Alexander John, BOASEN, Jared, TADSON, Bella, SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique; « Enhancing learning experiences: EEG-based passive BCI system adapts learning speed to cognitive load in real-time, with motivation as catalyst », Frontiers in Human Neuroscience, vol. 18, 2024, p. 1-23.

LABONTÉ-LEMOYNE, Elise, CAMERON, Ann-Frances, SÉNÉCAL, Sylvain, FREDETTE, Marc, FAUBERT, Jocelyn, LEPORE, Franco, LÉGER, Pierre-Majorique; « What’s that on Your Phone? Effects of Mobile Device Task Type on Pedestrian Performance », Human Factors: The Journal of the Human Factors and Ergonomics Society, vol. 66, no 4, 2024, p. 1068-1080.

RASOULIAN, Shahin, GRÉGOIRE, Yany, LEGOUX, Renaud, SÉNÉCAL, Sylvain; « The Effects of Service Crises and Recovery Resources on Market Reactions: An Event Study Analysis on Data Breach Announcements », Journal of Service Research, vol. 26, no 1, 2023, p. 44-63.

ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain; « Consumer self-construal modulates the relevance of E-tail socialness », Baltic Journal of Management, vol. 18, no 5, 2023, p. 545-562.

BADAWI, Erfan, COURSARIS, Constantinos K., SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique; « Facilitating engagement of universal school-based digital mental health solutions through user experience: A qualitative exploration », Frontiers in Digital Health, vol. 5, 2023, p. 1-16.

SURI, Anshu Pradeep, HUANG, Bo, SÉNÉCAL, Sylvain; « This Product Seems Better Now: How Social Media Influencers’ Opinions Impact Consumers’ Post-failure Responses », International Journal of Electronic Commerce, vol. 27, no 3, 2023, p. 297-323.

VASSEUR, Aurélie, PASSALACQUA, Mario, SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique; « The Use of Eye-tracking in Information Systems Research: A Literature Review of the Last Decade », AIS Transactions on Human-Computer Interaction, vol. 15, no 3, 2023, p. 292-321.

FALCONNET, Antoine, COURSARIS, Constantinos K., BERINGER, Joerg, VAN OSCH, Wietske, SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique; « Improving User Experience with Recommender Systems by Informing the Design of Recommendation Messages », Applied Sciences, vol. 13, no 4, 2023, p. 1-19.

GUERTIN-LAHOUD, Shady, COURSARIS, Constantinos K., SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique; « User Experience Evaluation in Shared Interactive Virtual Reality », Cyberpsychology, Behavior, and Social Networking, vol. 26, no 4, 2023, p. 263-272.

RADANIELINA HITA, Marie Louise, GRÉGOIRE, Yany, LUSSIER, Bruno, BOISSONNEAULT, Simon, VANDENBERGHE, Christian, SÉNÉCAL, Sylvain; « An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying », Journal of the Academy of Marketing Science, vol. 51, no 1, 2023, p. 132-152.

HUANG, Bo, SÉNÉCAL, Sylvain; « How should voice assistants be heard? The mitigating effect of verbal and vocal warmth in voice assistant service failure », The Service Industries Journal, vol. 43, no 11-12, 2023, p. 806-826.

KARRAN, Alexander John, DEMAZURE, Théophile, HUDON, Antoine, SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique; « Designing for Confidence: The Impact of Visualizing Artificial Intelligence Decisions », Frontiers in Neuroscience, vol. 16, 2022, p. 1-16.

BÉAL, Mathieu, SURI, Anshu Pradeep, NGUYEN, Thi Khanh Nguyen, GRÉGOIRE, Yany, SÉNÉCAL, Sylvain; « Is service recovery of equal importance for private vs public complainers? », Journal of Business Research, vol. 153, 2022, p. 392-400.

ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain; « Targeting the very important buyers VIB: A cluster analysis approach », Cogent Business & Management, vol. 9, no 1, 2022, p. 1-16.

PROM TEP, Sandrine, ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain, CORREA DANTAS, Danilo; « The impact of social features in an online community on member contribution », Computers in Human Behavior, vol. 129, 2022, p. 1-11.

AKHAVANNASAB, Sanam, CORREA DANTAS, Danilo, SÉNÉCAL, Sylvain, GROHMANN, Bianca; « Consumer power: scale development and validation in consumer–firm relationship », European Journal of Marketing, vol. 56, no 5, 2022, p. 1337-1371.

SALAME, Youness, LÉGER, Pierre-Majorique, CHARLAND, Patrick, MERVEILLEUX DU VIGNAUX, Maylis, DURAND, Emmanuel, BOUILLOT, Nicolas, PARDOËN, Mylène, DESLANDES MARTINEAU, Marion, SÉNÉCAL, Sylvain; « The Effects of Interactivity on Learners’ Experience in a Visually Immersive Display Context », Computers in The Schools, vol. 39, no 1, 2022, p. 41-60.

ALCARAZ, Maria Lilian, LABONTÉ-LEMOYNE, Elise, LUPIEN, Sonia, SÉNÉCAL, Sylvain, CAMERON, Ann-Frances, BELLAVANCE, François, LÉGER, Pierre-Majorique; « Stress can lead to an increase in smartphone use in the context of texting while walking », Frontiers in Psychology, vol. 13, 2022, p. 1-11.

SHAKER, Hamid, SÉNÉCAL, Sylvain, GRÉGOIRE, Yany, TABOUBI, Sihem; « The Effect of Incidental Prices in Online Display Ads on Consumer Internal Reference Price », International Journal of Electronic Commerce, vol. 26, no 3, 2022, p. 279-310.

ALJUKHADAR, Muhammad, BÉLISLE, Jean-François, CORREA DANTAS, Danilo, SÉNÉCAL, Sylvain, TITAH, Ryad; « Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale », Electronic Commerce Research and Applications, vol. 55, 2022, p. 1-12.

SWOBODA, Danya, BOASEN, Jared, LÉGER, Pierre-Majorique, POURCHON, Romain, SÉNÉCAL, Sylvain; « Comparing the Effectiveness of Speech and Physiological Features in Explaining Emotional Responses during Voice User Interface Interactions », Applied Sciences, vol. 12, no 3, 2022, p. 1-37.

CARMICHAEL, Laurie, POIRIER, Sara-Maude, COURSARIS, Constantinos K., LÉGER, Pierre-Majorique, SÉNÉCAL, Sylvain; « Users’ Information Disclosure Behaviors during Interactions with Chatbots: The Effect of Information Disclosure Nudges », Applied Sciences, vol. 12, no 24, 2022, p. 1-28.

MERLE, Aurelie, ST-ONGE, Anik, SÉNÉCAL, Sylvain; « Does it pay to be honest? The effect of retailer-provided negative feedback on consumers’ product choice and shopping experience », Journal of Business Research, vol. 147, 2022, p. 532-543.

KOROSEC, Marion, RIEDL, René, SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique; « Attentional and Behavioral Disengagement as Coping Responses to Technostress and Financial Stress: An Experiment Based on Psychophysiological, Perceptual, and Behavioral Data », Frontiers in Neuroscience, vol. 16, 2022, p. 1-22.

BRODEUR, Mathieu, RUER, Perrine, LÉGER, Pierre-Majorique, SÉNÉCAL, Sylvain; « Smartwatches are more distracting than mobile phones while driving: Results from an experimental study », Accident Analysis & Prevention, vol. 149, 2021, p. 1-9.

PASSALACQUA, Mario, SÉNÉCAL, Sylvain, FREDETTE, Marc, NACKE, Lennart, PELLERIN, Robert, LÉGER, Pierre-Majorique; « Should Gamification be Personalized? A Self-deterministic Approach », AIS Transactions on Human-Computer Interaction, vol. 13, no 3, 2021, p. 265-286.

HUANG, Bo, JUANÉDA, Carolane, SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique; « “Now You See Me”: The Attention-Grabbing Effect of Product Similarity and Proximity in Online Shopping », Journal of Interactive Marketing, vol. 54, 2021, p. 1-10.

DEMAZURE, Théophile, KARRAN, Alexander John, LÉGER, Pierre-Majorique, LABONTÉ-LEMOYNE, Elise, SÉNÉCAL, Sylvain, FREDETTE, Marc, BABIN, Gilbert; « Enhancing Sustained Attention : A Pilot Study on the Integration of a Brain-Computer Interface with an Enterprise Information System », Business & Information Systems Engineering, vol. 63, no 6, 2021, p. 653-668.

BRISSETTE-GENDRON, Raphaëlle, LÉGER, Pierre-Majorique, COURTEMANCHE, François, RUCCO, Emma, SÉNÉCAL, Sylvain; « Measuring Engagement of Spectators of Social Digital Games », Journal of Visualized Experiments, 2021, p. 1-15.

ALJUKHADAR, Muhammad, BOEUF, Benjamin, SÉNÉCAL, Sylvain; « Does consumer ethnocentrism impact international shopping? A theory of social class divide », Psychology & Marketing, vol. 38, no 5, 2021, p. 735-744.

TCHANOU, Armel Quentin, LÉGER, Pierre-Majorique, SÉNÉCAL, Sylvain, GIROUX, Félix, MÉNARD, Jean-François, FREDETTE, Marc; « Multitasking with Information Technologies: Why Not Just Relax? », AIS Transactions on Human-Computer Interaction, vol. 13, no 4, 2021, p. 369-406.

MIRHOSEINI, Seyedmohammadma, PAGÉ, Shirley-Anne, LÉGER, Pierre-Majorique, SÉNÉCAL, Sylvain; « What Deters Online Grocery Shopping? Investigating the Effect of Arithmetic Complexity and Product Type on User Satisfaction », Journal of Theoretical and Applied Electronic Commerce Research, vol. 16, no 4, 2021, p. 828-845.

MERVEILLEUX DU VIGNAUX, Maylis, LÉGER, Pierre-Majorique, CHARLAND, Patrick, SALAME, Youness, DURAND, Emmanuel, BOUILLOT, Nicolas, PARDOËN, Mylène, SÉNÉCAL, Sylvain; « An Exploratory Study on the Impact of Collective Immersion on Learning and Learning Experience », Multimodal Technologies and Interaction, vol. 5, no 4, 2021, p. 1-17.

MARIAMO, Audrey, TEMCHEFF, Caroline, LÉGER, Pierre-Majorique, SÉNÉCAL, Sylvain, LAU, Marianne Alexandra; « Emotional Reactions and Likelihood of Response to Questions Designed for a Mental Health Chatbot Among Adolescents: Experimental Study », JMIR Human Factors, vol. 8, no 1, 2021, p. 1-9.

LAMONTAGNE, Charles, SÉNÉCAL, Sylvain, FREDETTE, Marc, LABONTÉ-LEMOYNE, Elise, LÉGER, Pierre-Majorique; « The effect of the segmentation of video tutorials on User’s training experience and performance », Computers in Human Behavior Reports, vol. 3, 2021, p. 1-10.

ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain; « The Effect of Consumer-Activated Mind-Set and Product Involvement on the Compliance With Recommender System Advice », SAGE Open, vol. 11, no 3, 2021, p. 1-10.

LENE, Paul, KARRAN, Alexander John, LABONTÉ-LEMOYNE, Elise, SÉNÉCAL, Sylvain, FREDETTE, Marc, JOHNSON, Kevin; « Is there collaboration specific neurophysiological activation during collaborative task activity? An analysis of brain responses using electroencephalography and hyperscanning », Brain and Behavior, vol. 11, no 11, 2021, p. 1-16.

CUVILLIER, Matthieu, LÉGER, Pierre-Majorique, SÉNÉCAL, Sylvain; « Quantity over quality: Do single-item scales reflect what users truly experienced? », Computers in Human Behavior Reports, vol. 4, 2021, p. 1-13.

ALJUKHADAR, Muhammad, BÉRIAULT POIRIER, Amélie, SÉNÉCAL, Sylvain; « Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework », Journal of Research in Interactive Marketing, vol. 14, no 3, 2020, p. 285-303.

LAZURE, Christophe, DUMONT, Laurence, EL MOUDERRIB, Sofia, DELISLE, Jean-François, SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique; « Certified Flight Instructors’ Performance – Review of the Literature and Exploration of Future Steps », The International Journal of Aerospace Psychology, vol. 30, no 3-4, 2020, p. 152-170.

ALVAREZ, Juliana, LÉGER, Pierre-Majorique, FREDETTE, Marc, CHEN, Shang Lin, MAUNIER, Benjamin, SÉNÉCAL, Sylvain; « An Enriched Customer Journey Map: How to Construct and Visualize a Global Portrait of Both Lived and Perceived Users’ Experiences? », Designs, vol. 4, no 3, 2020, p. 1-21.

PASSALACQUA, Mario, MORIN, Raphaël, SÉNÉCAL, Sylvain, NACKE, Lennart, LÉGER, Pierre-Majorique; « Demystifying the First-Time Experience of Mobile Games: The Presence of a Tutorial Has a Positive Impact on Non-Expert Players’ Flow and Continuous-Use Intentions », Multimodal Technologies and Interaction, vol. 4, no 3, 2020, p. 1-12.

BRISSETTE-GENDRON, Raphaëlle, LÉGER, Pierre-Majorique, COURTEMANCHE, François, CHEN, Shang Lin, OUHNANA, Marouane, SÉNÉCAL, Sylvain; « The Response to Impactful Interactivity on Spectators’ Engagement in a Digital Game », Multimodal Technologies and Interaction, vol. 4, no 4, 2020, p. 1-12.

JOSAPHAT, Kapria-Jad, LABONTÉ-LEMOYNE, Elise, SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique, MATHIEU, Marie-Ève; « Acute Impact of the Use of a Standing Desk on Appetite Sensations and Energy Intake », Journal of Physical Activity and Health, vol. 17, no 12, 2020, p. 1240-1246.

LABONTÉ-LEMOYNE, Elise, CHEN, Shang Lin, COURSARIS, Constantinos K., SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique; « The Unintended Consequences of COVID-19 Mitigation Measures on Mass Transit and Car Use », Sustainability, vol. 12, no 23, 2020, p. 1-13.

PASSALACQUA, Mario, LÉGER, Pierre-Majorique, NACKE, Lennart, FREDETTE, Marc, LABONTÉ-LEMOYNE, Elise, LIN, Xinli, CAPRIOLI, Tony, SÉNÉCAL, Sylvain; « Playing in the backstore: interface gamification increases warehousing workforce engagement », Industrial Management & Data Systems, vol. 120, no 7, 2020, p. 1309-1330.

MOURRA, Gabrielle Naime, SÉNÉCAL, Sylvain, FREDETTE, Marc, LEPORE, Franco, FAUBERT, Jocelyn, BELLAVANCE, François, CAMERON, Ann-Frances, LABONTÉ-LEMOYNE, Elise, LÉGER, Pierre-Majorique; « Using a smartphone while walking: The cost of smartphone-addiction proneness », Addictive Behaviors, vol. 106, 2020, p. 1-7.

LABONTÉ-LEMOYNE, Elise, JUTRAS, Marc-Antoine, LÉGER, Pierre-Majorique, SÉNÉCAL, Sylvain, FREDETTE, Marc, BEGON, Mickael, MATHIEU, Marie-Ève; « Does Reducing Sedentarity With Standing Desks Hinder Cognitive Performance? », Human Factors: The Journal of the Human Factors and Ergonomics Society, vol. 62, no 4, 2020, p. 603-612.

ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain, BÉRIAULT POIRIER, Amélie; « Social media mavenism: Toward an action-based metric for knowledge dissemination on social networks », Journal of Marketing Communications, vol. 26, no 6, 2020, p. 636-665.

BOASEN, Jared, GIROUX, Félix, DUCHESNEAU, Marie-Odile, SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique, MÉNARD, Jean-François; « High-fidelity vibrokinetic stimulation induces sustained changes in intercortical coherence during a cinematic experience », Journal of Neural Engineering, vol. 17, no 4, 2020, p. 1-16.

TCHANOU, Armel Quentin, LÉGER, Pierre-Majorique, BOASEN, Jared, SÉNÉCAL, Sylvain, TAHER, Jad, FREDETTE, Marc; « Collaborative Use of a Shared System Interface: The Role of User Gaze—Gaze Convergence Index Based on Synchronous Dual-Eyetracking », Applied Sciences, vol. 10, no 13, 2020, p. 1-20.

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Book chapters (11)

RADANIELINA HITA, Marie Louise, GRÉGOIRE, Yany, SÉNÉCAL, Sylvain; « Understanding Consumers’ Polarized Responses toward Anti-Racism Movements: Marketing and Public Implications to Reduce Extremist Responses », Handbook of Marketing and Public Policy, Edward Elgar Publishing, 2026 (status : accepted).

BEAUCHEMIN, Noémie, KARRAN, Alexander John, BOASEN, Jared, TADSON, Bella, CHARLAND, Patrick, COURTEMANCHE, François, SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique; « RACE: A Real-Time Architecture for Cognitive State Estimation, Development Overview and Study in Progress », Information Systems and Neuroscience: NeuroIS Retreat 2023, Vienna, Austria, Springer, 2024, p. 9-20.

MAURICE, Yasmine, GIROUX, Félix, LASBAREILLES, Camille, BOASEN, Jared, SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique; « Can We Replicate Impaired Vision with Simulation Glasses in Computer-Based Task? An Eye Tracking Validation Study », Information Systems and Neuroscience: NeuroIS Retreat 2023, Vienna, Austria, Springer, 2024, p. 231-242.

TADSON, Bella, LÉGER, Pierre-Majorique, BOASEN, Jared, BEAUCHEMIN, Noémie, COURTEMANCHE, François, KARRAN, Alexander John, SÉNÉCAL, Sylvain; « Neuro-Adaptive Interface System to Evaluate Product Recommendations in the Context of E-Commerce », Design Science Research for a New Society: Society 5.0: 18th International Conference on Design Science Research in Information Systems and Technology, DESRIST 2023, Pretoria, South Africa, May 31 – June 2, 2023, Proceedings, Springer, 2023, p. 50-68.

KOROSEC, Marion, SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique; « Decision Delegation and Intelligent Agents in the Context of Human Resources Management: The Influence of Agency and Trust. A Research Proposal », Information Systems and Neuroscience: NeuroIS Retreat 2022, Springer, 2022, p. 163-170.

KURT, Asli Gul, KARRAN, Alexander John, LUCA, Ruxandra Monica, SÉNÉCAL, Sylvain; « What Are the Factors That Drive AI Acceptance: A Meta-Analysis Approach », HCI International 2022 – Late Breaking Papers: Interacting with eXtended Reality and Artificial Intelligence: 24th International Conference on Human-Computer Interaction, HCII 2022, Virtual Event, June 26 – July 1, 2022, Proceedings, Springer, 2022, p. 329-337.

GIROUX, Félix, COUTURE, Loïc, LASBAREILLES, Camille, BOASEN, Jared, STAGG, Charlotte, FLEMING, Melanie K., SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique; « Usability Evaluation of Assistive Technology for ICT Accessibility: Lessons Learned with Stroke Patients and Able-Bodied Participants Experiencing a Motor Dysfunction Simulation », Information Systems and Neuroscience: NeuroIS Retreat 2022, Springer, 2022, p. 349-359.

LÉGER, Pierre-Majorique, KARRAN, Alexander John, COURTEMANCHE, François, FREDETTE, Marc, TAZI, Salima, DUPUIS, Mariko, HAMZA, Zeyad, FERNANDEZ SHAW, Juan, CÔTÉ, Myriam, DEL AGUILA, Laurène, CHANDLER, Chantel, SNOW, Pascal, VILONE, Domenico, SÉNÉCAL, Sylvain; « Caption and observation based on the algorithm for triangulation (COBALT): Preliminary results from a beta trial », Information Systems and Neuroscience: NeuroIS Retreat 2022, Springer, 2022, p. 229-235.

SUBRAMANIAM, Kajamathy, BOASEN, Jared, GIROUX, Félix, SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique, PAQUETTE, Michel; « Increased Audiovisual Immersion Associated with Mirror Neuron System Enhancement Following High Fidelity Vibrokinetic Stimulation », Information Systems and Neuroscience: NeuroIS Retreat 2022, Springer, 2022, p. 81-88.

POIRIER, Sara-Maude, GIROUX, Félix, LÉGER, Pierre-Majorique, BOUVIER, Frédérique, BRIEUGNE, David, CHEN, Shang Lin, SÉNÉCAL, Sylvain; « Collecting Longitudinal Psychophysiological Data in Remote Settings: A Feasibility Study », Information Systems and Neuroscience: NeuroIS Retreat 2022, Springer, 2022, p. 179-186.

ALVAREZ, Juliana, BRIEUGNE, David, LÉGER, Pierre-Majorique, SÉNÉCAL, Sylvain, FREDETTE, Marc; « Towards Agility and Speed in Enriched UX Evaluation Projects », Human 4.0 : From Biology to Cybernetic, IntechOpen, 2021, p. 1-22.


This award and honor selection covers the last five years.


SÉNÉCAL, Sylvain
Grand Prix de recherche Pierre-Laurin 2023, Ce prix souligne la contribution exceptionnelle en recherche d’un professeur titulaire ou d’un chercheur titulaire de HEC Montréal pour l’ensemble de sa carrière à l’École., HEC Montréal, 2023

COURSARIS, Constantinos K., TRAN, Lan Chi Maria, LÉGER, Pierre-Majorique, SÉNÉCAL, Sylvain
Nominated for the Best Paper Award 2022, Tran, Lan-Chi Maria, Constantinos K. Coursaris, Pierre-Majorique Léger et Sylvain Sénécal (2022). « Enhancing the Museum Experience of an Augmented Reality (AR) Art Exhibition Through Digital Exhibit Labels and Gamification », dans Proceedings of the Twenty-First Annual Pre-ICIS Workshop on HCI Research in MIS, Copenhagen, Association for Information Systems (AIS), p. 1-7., AIS SIGCHI, 2022

GUERTIN-LAHOUD, Shady, COURSARIS, Constantinos K., BOASEN, Jared, DEMAZURE, Théophile, CHEN, Shang Lin, DABABNEH, Nadine, SÉNÉCAL, Sylvain, LÉGER, Pierre-Majorique
2021 SIGHCI Best Paper Award, Guertin-Lahoud, Shady, Constantinos K. Coursaris, Jared Boasen, Théophile Demazure, Shang Lin Chen, Nadine Dababneh et al. (2021). « Evaluating User Experience in Multisensory Meditative Virtual Reality: A Pilot Study », dans Proceedings of the Twentieth Annual Pre-ICIS Workshop on HCI Research in MIS, Austin, Association for Information Systems, p. 1-7., AIS SIGHCI, 2021

This selection of supervision activities covers the last five years.

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Dissertation direction – PhD in Administration (4)
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Master's thesis direction – MSc in Management (48)
In codirection with : COURSARIS, Constantinos K.
The Role of Culture on the Usability Testing of Financial Service Technology, by Michelle Batbayar
May 2025

In codirection with : COURSARIS, Constantinos K.
A Multimodal Approach to Identifying and Predicting Usability Pain Points: An Experimental Study in User Experience Research, by Kelvin Jacinto
May 2025

In codirection with : COURSARIS, Constantinos K.
Voice or Text? Task Abandonment and Usability Challenges with Voice-Enabled versus Text-Based Generative AI Chatbots Among Students with Academic Difficulties, by Maya Leheta
May 2025

In codirection with : COURSARIS, Constantinos K.
Impact of Feedback Timing on Metacognition, by Asikaer Nadila
March 2025

In codirection with : COURSARIS, Constantinos K.
Evaluating the Quality of Experience (QoE) in Cinematic Experiences, by Maivel Hany Farhat Abdelnoor
March 2025

In codirection with : LÉGER, Pierre-Majorique
The Development and Validation of a Supervised Machine Learning Model for Automated Assessment of Online Banking User Experiences, by Jasmine Labelle
March 2025

In codirection with : ALJUKHADAR, Muhammad
The Role of Familiarity While Using a Customer Account Interface, by Lucas Dietz
January 2025

In codirection with : LÉGER, Pierre-Majorique
Comment rendre les sites bancaires plus accessibles aux analphabètes fonctionnels?, by Adrian Minano-Lozano
November 2024

In codirection with : LÉGER, Pierre-Majorique
Interaction Friction in AI: Improving User Experience and Decision Making, by Pauline Françoise Marie Malaguti
October 2024

In codirection with : COURSARIS, Constantinos K.
Le rôle des émotions et de l'engagement cognitif dans l'apprentissage en ligne, by Baptiste D'Hau
September 2024

In codirection with : LÉGER, Pierre-Majorique
Interplay of AI and Expert Advice: Evaluating Recommendation Characteristics and Their Physiological Mediators in User Adoption, by Samia Kounna
September 2024

In codirection with : LUCA, Ruxandra Monica
La relation entre le type de contenu d'intégration et l'intention de créer un compte chez les nouveaux utilisateurs de plateformes de contenu, by Samya Ouirzane
September 2024

In codirection with : AMOROS, Sylvain
L'effet de la conception de formulaire de consentement des fichiers témoins sur la perception des utilisateurs et leur intention comportementale, by Elsa Fresne
March 2024

In codirection with : LÉGER, Pierre-Majorique
L'expérience de la stimulation haptique dans un contexte cinématique : l'effet des caractéristiques audiovisuelles et haptiques, by Kajamathy Subramaniam
March 2024

In codirection with : LÉGER, Pierre-Majorique
Evaluating the Psychophysiological and Learning Effects of Reading-While-Listening for 6th Graders Learning Science Online, by Quessia Sindayigaya
March 2024

In codirection with : LÉGER, Pierre-Majorique
Evaluating the Impact of Product Recommendations in the Context of E-Commerce Choice Overload: a Neuro-Adaptive Development and Approach, by Bella Tadson
March 2024

In codirection with : LÉGER, Pierre-Majorique
Enhancing the Toolkit: Equipping UX Practitioners With Psychophysiological Trends to Support Inference and Empathy While Moderating a User Test, by Pascal Snow
October 2023

In codirection with : LÉGER, Pierre-Majorique
A New Methodological Approach to Study User Emotion Continuity in Multi-Device Environments, by Juan Fernandez Shaw
October 2023

In codirection with : COURSARIS, Constantinos K., COURSARIS, Constantinos K.
Les agents conversationnels en contexte de santé mentale : l'effet du ton et de la forme sur l'opinion d'un utilisateur, by Carl-Lunyce Damas
August 2023

In codirection with : LÉGER, Pierre-Majorique
L'apport des articles critiques dans l'industrie de la restauration, by Éric Rosales-Portocarrero
August 2023

In codirection with : LÉGER, Pierre-Majorique
L'évaluation cognitive rapide pour la recherche UX : une validation empirique de l'outil Axon, by Tanguy Depauw
August 2023

In codirection with : LÉGER, Pierre-Majorique
Exploring Low Vision Simulations in Participatory User Testing, by Yasmine Maurice
August 2023

In codirection with : AMOROS, Sylvain
Descriptive study of touchpoints determining the conversion of online consumers in a financial services context, by Xavier Champoux
March 2023

In codirection with : LÉGER, Pierre-Majorique
Étude de l'attention portée aux différents liens d'une page de résultats de moteur de recherche et des facteurs influençant les comportements décisionnels des utilisateurs, by Laure Puzzangara
March 2023

In codirection with : LÉGER, Pierre-Majorique
Étude sur l'évaluation de l'expérience de lecture de nouvelles selon différents formats journalistiques, by Myriam Côté
March 2023

In codirection with : COURSARIS, Constantinos K.
Two essays on user experience with chatbots, by Laurie Carmichael
November 2022

In codirection with : COURSARIS, Constantinos K.
User Experience and Engagement Factors of Universal School-Based Digital Mental Health Programs: A Qualitative Exploration of High School Students' Experiences and Perceptions, by Erfan Badawi
November 2022

In codirection with : LÉGER, Pierre-Majorique
L'effet des formats de circulaires numériques sur les réponses du consommateur., by Roxana Jimenez
November 2022

In codirection with : LÉGER, Pierre-Majorique
L'impact des émotions vécues et perçues sur l'intention de partager une vidéo hédonique sur les réseaux sociaux, by Arielle Hakim
November 2022

In codirection with : LÉGER, Pierre-Majorique
La relation entre la propension au risque, la prise de risque en conduite simulée et ses corrélats neurophysiologiques, by Eric De Celles
August 2022

In codirection with : LÉGER, Pierre-Majorique
La transférabilité d'un script traditionnel d'achat de produits financiers complexes vers un processus de recherche d'informations bancaires en ligne, by Benjamin Hélie
March 2022

In codirection with : LÉGER, Pierre-Majorique
Comparing the effectiveness of speech and physiological features in explaining emotional responses during voice user interface interactions, by Danya Swoboda
January 2022

In codirection with : LÉGER, Pierre-Majorique
Études de la perception des usagers de transport en commun en lien avec les mesures sanitaires mise en place pour faire face à la pandémie de la COVID-19 : Étude exploratoire longitudinale, by Hugo Spitz
November 2021

In codirection with : LÉGER, Pierre-Majorique
Impact des visualisations d'explication de systèmes d'intelligence artificielle sur la charge cognitive et la certitude des utilisateurs, by Antoine Hudon
November 2021

In codirection with : LÉGER, Pierre-Majorique
L'effet des caractéristiques des salles d'attente virtuelles sur la perception du temps d'attente et l'évaluation de l'attente, by Pierre-Luc Scantland-D'Aoust
November 2021

In codirection with : COURSARIS, Constantinos K.
The impact of question format on teenagers' self-disclosure when answering health-related questions, by Oumaima Nassih
May 2021

In codirection with : LÉGER, Pierre-Majorique
Le rôle du sentiment d'appartenance et des émotions dans la prédiction des intentions philanthropiques: le cas des fondations universitaires, by Hafedh Zaghbib
May 2021

In codirection with : FREDETTE, Marc
Le parcours émotionnel dans la publicité vidéo : l'impact des émotions faciales sur l'efficacité publicitaire, by Audrey Lacoursière
May 2021

In codirection with : LÉGER, Pierre-Majorique
Études sur la fiabilité, la validité et la sensibilité des échelles de mesure à un item en expérience utilisateur, by Matthieu Cuvillier
May 2021

In codirection with : LÉGER, Pierre-Majorique
The impact of online product and service picture characteristics on consumers' perceptions and intentions, by Sarah Cosby
March 2021

In codirection with : LÉGER, Pierre-Majorique
Effet de l'utilisation d'une montre intelligente et d'un assistant vocal sur l'attention en contexte de simulation automobile, by Mathieu Brodeur
November 2020

In codirection with : LÉGER, Pierre-Majorique
Vers l'adoption des interfaces utilisateurs conversationnelles : est-ce qu'une voix chaleureuse peut améliorer l'expérience utilisateur en cas d'échec?, by Félix Le Pailleur
November 2020

In codirection with : LÉGER, Pierre-Majorique
Stimulation haptique et sous-titres en contexte de multimédia hédonique: L'utilisateur peut-il être sur-stimulé?, by Félix Giroux
November 2020

In codirection with : LÉGER, Pierre-Majorique
Les éléments qui facilitent l'apprentissage en ligne dans un contexte d'affaires, by Robin Houenoussi
September 2020

In codirection with : LÉGER, Pierre-Majorique
Essais sur l'évaluation de l'expérience psychophysiologique des utilisateurs dans un contexte bancaire, by Marianne Veilleux
September 2020

In codirection with : LÉGER, Pierre-Majorique
L'effet de l'alignement entre la potentialité d'un appareil technologique et l'objectif de l'utilisateur sur l'expérience de l'utilisateur, by Audrey Bond
September 2020

In codirection with : LÉGER, Pierre-Majorique
L'influence des attentes et des compétences des consommateurs sur leur comportement d'achat dans un contexte omnicanal, by Ariane Roy
September 2020

In codirection with : LÉGER, Pierre-Majorique
Élaboration d'une interface web neuroadaptative modulée en fonction de la charge cognitive, by Edouard Frève-Guérin
September 2020

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Supervised project supervision – MSc in Management (18)
In codirection with : AMOROS, Sylvain
Observatoire Finance Québec , by Victor Prouteau
October 2024

Élaboration de plans de stratégies marketing sur les médias sociaux, l'écosystème Google et les plateformes programmatiques dans un contexte d'entreprise , by Marie-Jade Filion
March 2024

In codirection with : AMOROS, Sylvain
Optimisation de la présence web et de l'expérience utilisateur sur le site de l'Hôtel Birks Montréal , by Reda Jaouhari
March 2024

Analyse de l'efficacité des infolettres chez Yves Rocher Amérique du Nord , by Emma Beauchamp
March 2023

Optimisation de l'expérience utilisateur du site de commerce électronique « L'Oréal Partner Shop » pour la marque Kérastase Paris , by Véronique L. Beaudoin
March 2023

Maintaining Alignment within a Brand Portfolio while Ensuring Industry Relevancy , by Isabel Cloutier
August 2022

Implantation d'un outil CRM en entreprise , by Jonathan Dubé-Côté
August 2022

Mise en place d'une stratégie de marketing numérique intégrée dans un contexte de lancement hybride de produit , by Carla Fabregas
August 2022

La transition vers les marchés numériques dans l'industrie de la peinture , by Cédric Benoit
March 2022

Optimisation des boutiques Amazon de Pelican International , by Audrey Joyal
November 2021

Développement stratégique e-commerce via la gestion des réseaux sociaux , by Justine Gladu
September 2021

Le développement de la pratique du marketing par courriel chez Pelican International Inc. , by Vincent Varin
September 2021

Les enjeux du développement d'une stratégie marketing digital pour une PME en B2B Mandat d'intervention pour Innoprofits , by Laurène Betard
March 2021

Les meilleures pratiques pour structurer les tests utilisateurs : mandat pour l'agence Sid Lee , by Vanessa Coulombe
November 2020

Analyser et optimiser les éléments de l'expérience utilisateur pouvant avoir un impact sur le taux de conversion du site Aubainerie.com , by Catherine Mayer-Girouard
November 2020

Optimisation de la présence web de BOPIED , by Amélie Rivest
November 2020

Stratégie de présence web , by Agata Giusti
September 2020

In codirection with : FREDETTE, Marc
Les modèles d'Attribution web , by Badr Terrab
September 2020