News > 2023 > HEC Montréal takes 2nd place at Happening Marketing

HEC Montréal takes 2nd place at Happening Marketing

March 31, 2023

The HEC Montréal delegation came in 2nd in the overall rankings of Happening Marketing 2023, marking the 7th podium in a row for the School. HEC Montréal thus became the only university to achieve such a milestone since 2015.

The School team, comprising 39 Bachelor of Business Administration (BBA) students, won plaudits thanks to its creativity and high-quality presentations, thereby finishing either 1st or 2nd in half of the events.

This is the largest interuniversity marketing competition in Eastern Canada, and its 29th edition took place from March 24 to 26 at Université Laval, on the theme “À vous de jouer” (Make your move). Nearly 550 participants from 10 Canadian universities attended this event.


HEC Montréal delegation podium finishes

Contrac 1st
B2B marketing 1st
Digital marketing 1st
Participation 2nd
- HR marketing case
Overall 2nd

Delegation members and coaches

Delegation co-ordinator: Guillaume Théberge Head
coach: Jean-François St-Pierre Delegation ambassador: William Huard

Surprise case: Audreyane Girard, Camélia Whittick and Marie-Ange Tremblay-Laporte
Coach: Jean-François St-Pierre

Contract: Sandrine Bélanger, Han-na Benoit-Labonté, Justine Lauzon-Lepage, Tomy Pelletier
Coaches: Sylvie Lefort, Jean-François St-Pierre, and Claudia Trudeau

Quiz: Félix Pérusse, Sindy Pinard, Florent Bilodeau
Coach: Flavie Sumu

B2B marketing: Benjamin Boisvert, Anne-Sophie Perras, Justine Roy
Coaches: Félicia Galipeau et Clément Leclerc

Experiential marketing: Sarah-Lorie Bernèche, Cassandre Nadeau, Anthony Rioux
Coaches: Samuel Cormier and Charles-Ely Legris

International marketing: Justine Bouchard, Jules Trolet, Nicolas Potvin
Coach: Aurélia Durand

Digital marketing: Alexe Constantineau, Angélie Maheux, Marie-Ange Tremblay-Laporte
Coaches: Christophe Grimard and Vicki Marcoux

Strategic marketing: Éléonore Bégin, Solenn Desjardins-Kaci, Audreyane Girard
Coach: Marianne Bourdon

Participation: Audrey Mondor, Camélia Whittick, Jude Gagnon, Victoria Tougas Temblay, Hélène Ramsay-Piérard, Hugo Charles, Delphine Leblanc
Social: Cassandra Fortin, Julien Poupard, Romain Hajjar, Alycia Black
Coach: Dominique Drouin

Sport: Lambert Gareau, Sara Tessier, Mathilde Larose, Victoria Gilbert, Seth Kauffeisen, Hugo Lecomte
Coach: Anne-Sophie Dumas

The University Competitions Service thanks all the partners involved and the many alumni who supervised the preparation of the student delegation, as well as the HEC Montréal Alumni Association for its generous financial contribution.