HEC Montréal takes 2nd place at Happening Marketing
March 31, 2023
The HEC Montréal delegation came in 2nd in the overall rankings of Happening Marketing 2023, marking the 7th podium in a row for the School. HEC Montréal thus became the only university to achieve such a milestone since 2015.
The School team, comprising 39 Bachelor of Business Administration (BBA) students, won plaudits thanks to its creativity and high-quality presentations, thereby finishing either 1st or 2nd in half of the events.
This is the largest interuniversity marketing competition in Eastern Canada, and its 29th edition took place from March 24 to 26 at Université Laval, on the theme “À vous de jouer” (Make your move). Nearly 550 participants from 10 Canadian universities attended this event.
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HEC Montréal delegation podium finishes
| CATEGORY | PLACE |
|---|---|
| Contrac | 1st |
| B2B marketing | 1st |
| Digital marketing | 1st |
| Participation | 2nd |
| Social - HR marketing case |
2nd 1st |
| Overall | 2nd |
Delegation members and coaches
Delegation co-ordinator: Guillaume Théberge Head
coach: Jean-François St-Pierre Delegation ambassador: William Huard
Surprise case: Audreyane Girard, Camélia Whittick and Marie-Ange Tremblay-Laporte
Coach: Jean-François St-Pierre
Contract: Sandrine Bélanger, Han-na Benoit-Labonté, Justine Lauzon-Lepage, Tomy Pelletier
Coaches: Sylvie Lefort, Jean-François St-Pierre, and Claudia Trudeau
Quiz: Félix Pérusse, Sindy Pinard, Florent Bilodeau
Coach: Flavie Sumu
B2B marketing: Benjamin Boisvert, Anne-Sophie Perras, Justine Roy
Coaches: Félicia Galipeau et Clément Leclerc
Experiential marketing: Sarah-Lorie Bernèche, Cassandre Nadeau, Anthony Rioux
Coaches: Samuel Cormier and Charles-Ely Legris
International marketing: Justine Bouchard, Jules Trolet, Nicolas Potvin
Coach: Aurélia Durand
Digital marketing: Alexe Constantineau, Angélie Maheux, Marie-Ange Tremblay-Laporte
Coaches: Christophe Grimard and Vicki Marcoux
Strategic marketing: Éléonore Bégin, Solenn Desjardins-Kaci, Audreyane Girard
Coach: Marianne Bourdon
Participation: Audrey Mondor, Camélia Whittick, Jude Gagnon, Victoria Tougas Temblay, Hélène Ramsay-Piérard, Hugo Charles, Delphine Leblanc
Social: Cassandra Fortin, Julien Poupard, Romain Hajjar, Alycia Black
Coach: Dominique Drouin
Sport: Lambert Gareau, Sara Tessier, Mathilde Larose, Victoria Gilbert, Seth Kauffeisen, Hugo Lecomte
Coach: Anne-Sophie Dumas
The University Competitions Service thanks all the partners involved and the many alumni who supervised the preparation of the student delegation, as well as the HEC Montréal Alumni Association for its generous financial contribution.