HEC Montréal takes the podium at Happening Marketing

The HEC Montréal delegation came in 2nd in the overall rankings of Happening Marketing 2026, which is regarded as the leading interuniversity marketing competition in Eastern Canada. 

The School’s teams were among the top 3 in eight of the competition’s events. Laurence Brossard, a member of the Sports team also won the Female MVP (Most Valuable Player) title.

Nearly 600 people from 12 Canadian universities participated in the event that took place from March 27 to 29, 2026, at the University of Ottawa – Telfer School of Management. The delegation from the School, comprising over 40 Bachelor of Business Administration (BBA) students, won plaudits due to its creativity and high-quality presentations.

HEC Montréal thus became one of only two academic institutions in 2025-2026 to be ranked in the top 3 of the four competitions of the Regroupement étudiant des facultés d’administration de l’est du Canada [Students’ Association of Management Faculties of Eastern Canada] (RÉFAEC):

• Symposium GRH (3rd place)
• Jeux du commerce (1st place)
• Omnium financier (1st place)
• Happening Marketing (2nd place)

Event-wise results at Happening Marketing

• Quiz : 1st place
• International Marketing : 1st place
• B2B Marketing : 3rd place
• Social Case : 1st place
• Social Component : 1st place
• Sport Component : 1st place
• Participation Component : 1st place
• Contribution Component : 3rd place

Delegation members, coaches and support team

• Delegation Coordinator: Thelma Palestri
  Head Coach: Marie-Elyse Forget

Academic component:

• Surprise Case: Aniss Daoudi, William Muckle, Corinne Lavallée
  Coach: Marie-Elyse Forget
• Agency Tender: Cassandra Lahaie, Lior Loubert, Lucie Moiroud, Mikaël Parent
  Coaches: Sylvie Lefort, Claudia Trudeau, Jean-François St-Pierre
• Quiz: Laurie-Anne Boucher, Simon Boucher-Costi, Annabel Couillard-Després
  Coaches: Yohan Comeau and Chloé Bouchard-Hébert
• B2B Marketing: Bianca Pelletier-Normandin, Samuel Roy, Emy Gagnon
  Coaches: Félicia Galipeau, Clément Leclerc
• Experiential Marketing: William Muckle, Romane Stevenson, Samia Rerhaye
  Coaches: Samuel Cormier
• International Marketing: Corinne Lavallée, Manon Lopez, Justine Lortie
  Coach: François Laplante
• Digital Marketing: Aniss Daoudi, Annaëlle Ferland, Marie Poitras
  Coaches: Anaïs Boisvert, Angélie Maheux
• Marketing – Human Resources: Anne-Sophie April, Constance Genthial, Laura Lachapelle
  Coach: Laura Parent
• Strategic Marketing: Carla Casanas, Alyssia Cloutier, Ella Peschlow
  Coach: Marie-Elyse Forget
• Participation Component: Kelly Deblois, Maxim Saleh, Sophie-Charlotte Rainville, Noah Tétrault, Olivier Tibahine
  Coach: Catherine Thibault
• Social Component: Victor Faleiros, Chloé Simard, Charlotte Lapointe, Alexandra Léger
  Coaches: Catherine Thibault, Kevin Moslehi
• Sport Component: Alexanne Ledoux, Cedrik Ouelette, Antoine Dupuis, Laurence Brossard, Sarah Kolatshek, Eloi Villemer, Emile Cauchon, Emilie Brisebois
  Coach: Elizabeth Fortin 

Voluntary Support Team: Victor Valois (Delegation ambassador), Neve Mailloux, Thomas Legendre.

Acknowledgements

This delegation’s participation was made possible as a result of financial support from the Leadership Fund. The University Competitions Service would like to thank the HEC Montréal Foundation, as well as all those involved in the preparation and support of the student delegation.