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On top at Happening Marketing 2022

7 podiums for the BBA delegation

March 17, 2022


The HEC Montréal delegation took 1st place overall at Happening Marketing 2022, for the 5th time in 6 editions of this interuniversity marketing competition, the largest of its kind in eastern Canada.

The School’s representatives bested the teams from the Concordia University John Molson School of Business (2nd) and the UQAM École des sciences de la gestion (3rd).

On the theme of “Make It Happen,” the competition was held at the Université de Sherbrooke from March 11 to 13. The School’s 45 Bachelor’s in Business Administration (BBA) students won 7 of the 12 events, as well as the “Most valuable player” award (Participation category) for Mégane Bériault.

Over 450 students from 10 Canadian universities competed in this 28th edition of the Happening Marketing.

Délégation HEC Montréal Happening Marketing 2022


Podiums by the HEC Montréal delegation





Surprise Case




B2B Marketing




Digital Marketing





Delegation members and coaches

Delegation Co-ordinator: Justine Aubry
Head Coach: Jean-François St-Pierre
Delegation Ambassador: Anne-Sophie Lachapelle

Surprise Case: Cassandra Desroches, Cassandra Fortin and Gabriel Lafond
Coach: Jean-François St-Pierre

Contract: Cédric Barrette, Ann-Sophie David-Boudrias, Jean-Pierre Leewis and Jonathan Paré
Coaches: Sylvie Lefort, Jean-François St-Pierre and Claudia Trudeau

Quiz: Sandrine Bélanger, Catherine Ouimet and Anne-Sophie Perras
Coach: Flavie Sumu

B2B Marketing: Cassandra Desroches, Sandrine Gauthier and Gaël Teste
Coaches: Félicia Galipeau and Clément Leclerc

Experiential Marketing: Olivier Koclas, Jasmin Petit and Kevin St-Arnaud
Coaches: Samuel Cormier and Charles-Ely Legris

Digital Marketing: Sandrine Auclair, Amélie Gauthier and Gabriel Lafond
Coaches: Christophe Grimard and Vicki Marcoux

HR Marketing: Rose Brunelle, William Huard and Arianne Leblanc
Coach: Anne Bourhis

Strategic Marketing: Joyce Abou-Merhi, Laurence Carbonneau and Eve Ehouarne
Coaches: Marianne Bourdon and Bertrand Sinniger

Participation: Mégane Bériault, Sarah-Lorie Bernèche, Marie-Jeanne Cousineau, Cassandra Fortin, Anne-Claire Messier-Borreman and Frédérique Michel

Social: Mathilde Coutu, Philippe Drolet, Dominique Drouin and Jeanne Lemonde-Trudeau

Sports: Charles Comtois, Anne-Sophie Dumas, Yanis Kamel, Hugo Morin-Lecomte, James Nguyen, Alexander Paul, Émilie Saindon and Sara Tessier
Coach: Charles-Étienne Thériault

The University Competitions Service wishes to thank all the alumni and friends who helped the delegation prepare, as well as the HEC Alumni Association for its financial support.

More information about the Happening Marketing