A stylish performance by HEC Montréal at the Fashion Spectrum

Case competition focusing on the fashion scene

January 25, 2022

Teams of HEC Montréal Bachelor’s in Business Administration (BBA) and Master of Science (MSc) students from HEC Montréal turned heads at the 2022 Fashion Spectrum, an interuniversity case competition centred on the fashion industry.

The competition was held from January 13 to 16, in a virtual format for the second straight year.

The School’s delegation stood on the podium 5 times, 4 of them in first place, as well as being named delegation of the year.

Master’s-level students could join in the competition for the first time this year, taking part in a consulting mandate. Other new features this year included an interactive quiz (open to all) and the fact that universities from outside Montréal were invited.


Our delegation’s results

Type of case or event




Business intelligence


Consulting mandate







Other results for the School

Team or student

Award or results

Consulting mandate

Coup de cœur team

Marine Savard (consulting mandate)

Étoile award

Viviane Carjaval

2nd in the interactive quiz


Delegation members, by team

Innovation (BBA): Sarah-Lorie Bernèche, Isabelle Davin and Éléonore Bégin
Coach: Jezebel Thouin, BBA graduate

Business intelligence (BBA): Cinthya Popa and Clémence Pourcelot
Coach: Patricia Trad, BBA graduate

Consulting mandate (MSc): Marine Savard, Flavie Tessier-Gagnon, Viviane Carjaval and Cathia Kaenzig-Larocque
Coach: Mira Haikal, MSc graduate

Marketing (BBA): Sibylle Hattler, Gontina Lévêque and Maxine Poulin
Coach: Catherine Lavery, BBA graduate

Operations (BBA): Rachel Bussières, Lou Richard and Hajar Bouhandi
Coach: Ivana Gimeno, BBA and MSc graduate

Human resources (BBA): Dominique Marrelli, Julia Benetrix and Maelle Bruneteau
Coach: Marie Hilaire, BBA graduate

Delegation co-ordinators: Stéphany Cara-Slavich and Alexe Constantineau

Many people helped prepare the delegation members, in particular as speakers and as team consultants.

The Competitions Department wishes to thank the Association des diplômés de HEC Montréal for its financial support, as well as the following individuals for their assistance:


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