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A superb performance at Happening Marketing 2021

Ten podium places for our BBA students

April 7, 2021

The HEC Montréal delegation took 1st place overall at Happening Marketing 2021, beating out the teams from the Concordia University John Molson School of Business (2nd) and the Université de Sherbrooke (3rd).

This was the 4th straight victory for the School at this interuniversity marketing competition, the largest of its kind in eastern Canada. Last year’s event had to be cancelled because of the pandemic.

On the theme of “Affiche tes couleurs” (Show your colours), to emphasize the importance of diversity, the competition was held online on March 26 and 27. The 39 Bachelor’s in Business Administration (BBA) students from the School turned in an exceptional performance, winning 10 of 12 possible events, as well as the title of Co-ordinator of the Year, which went to their delegation co-ordinator, Anne-Sophie Lachapelle.

Nearly 350 students from 8 Canadian universities attended this 27th edition of the event, live.

 

Podiums by the HEC MONTRÉAL delegation

Category

place

Overall

1st

Surprise Case

2nd

Contribution

3rd

Quiz

2nd

Contract

1st

Digital marketing

2nd

Participation

3rd

Professionalism

3rd

Social

2nd

Sport

1st

 
Student 
members of the delegation and coaches

Delegation co-ordinator: Anne-Sophie Lachapelle

Head coach: Jean-François St-Pierre

Delegation ambassador: William Huard

 

Surprise case: Sanna Bhallil, Mathilde Coutu and Matthew Pellicer

Coach: Jean-François St-Pierre

 

Quiz: Samuel Farhi-Prado, Catherine Ouimet and Alexandrine Plante

Coach: Flavie Sumu

 

Contract: Justine Durand-Tremblay, Maëlys Guenescheau, Olivier Koclas and Marie-Pierre Lachance

Coaches: Sylvie Lefort, Jean-François St-Pierre and Claudia Trudeau

 

B2B marketing: Sanna Bhallil, Victor Geana and Aude Hermenier

Coaches: Félicia Galipeau and Clément Leclerc

 

Experiential marketing: Béatrice Cliche, Chloé Gallant and Adriana Marquis-Duzink

Coaches: Audrée Archambault and Charles-Ély Legris

 

Digital marketing: Karl Boyce, Alexia Fillion-Lauzon and Matthew Pellicer

Coaches: Christophe Grimard and Julien Perronneau

 

Strategic marketing: Célia Barbotte, Arthur Lachieze-Rey and Laurence Longtin

Coaches: Bertrand Sinniger and Jean-François St-Pierre

 

Participation: Méganne Bériault, Benjamin Boisvert, Djammy Charles, Jeanne Lemonde-Trudeau, Audrey Mondor and Andréa Turbide

Coach: Anne-Sophie Lachapelle

 

Social: Justine Aubry, Mathilde Coutu, Jasmin Petit and Émile Remington-Molgat

Coach: Raphaëlle Bolduc

 

Sport: Thierry Deschamps, Marilou Grenon, Jean-Simon Lafrance, Virginie Parent and Charles-Étienne Thériault

Coaches: Philippe Lachance and Antoine Vézina

 

The university competitions department wishes to thank the over 60 alumni and friends who gave of their time throughout the Winter term to help the competitors prepare.

 

Winning proposal – Contract (YouTube)

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