L’Oréal Brandstorm: BBA students are winners

The team of two HEC Montréal BBA students, Nicolas Fisch and Umberto Najar, along with Marco Patanella (Polytechnique Montréal), took the TECH award in the L’Oréal Brandstorm Canadian finals, on April 4.

For this brand management simulation, the three students, coached by René Gendreau, Jean-Sébastien Marcoux and Jean-François St-Pierre, had to become real product managers. To demonstrate their creativity and potential in this field, they also worked with teams from L’Oréal Canada and its communications agencies.