Designing web messages related to COVID-19 that reassure consumers about making in-store visits

The team members of the NSERC-Prompt Industrial Research Chair in User Experience conducted a study that examines the influence of web page and content designs of COVID-19-related social support messages on the intentions of consumers to make in-store purchases.

The pandemic is causing businesses to alter their practices

Need for more effective designs and layouts of web messages

PARTENAIRES

Conducted by the UX Chair with financial support from Prompt, CRSNG and Deloitte.

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