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Annie Guérard

Full-time Lecturer,  Department of Marketing

Annie Guérard

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email: annie.guerard@hec.ca
Phone: 514 340-6817
Secretary: 514 340-6412
Fax: 514 340-5631
Office: 4.759

Other title(s)

  • Forthcoming


  • M.B.A., Université de Sherbrooke
  • M. Sc. (marketing), Université de Sherbrooke
  • B.A. (relations publiques), UQAM

Current research

  • Forthcoming

This selection of supervision activities covers the last five years.


Supervised project supervision – MSc in Management (1)

In codirection with : LEGOUX, RenaudGUÉRARD, Annie
Bombardier Produits Récréatifs (BRP): La segmentation selon les besoins des consommateurs , by Pascal Bastien
March 2018

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