Annie Guérard

Full-time Lecturer, Department of Marketing

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email: annie.guerard@hec.ca
Phone: 514 340-6817
Secretary: 514 340-6412
Fax: 514 340-5631
Office: 4.759

Other title(s)

Forthcoming

Education

M.B.A., Université de Sherbrooke
M. Sc. (marketing), Université de Sherbrooke
B.A. (relations publiques), UQAM

Current research

Forthcoming

This selection of supervision activities covers the last five years.

Supervised project supervision – MSc in Management (1)

In codirection with : LEGOUX, RenaudGUÉRARD, Annie
Bombardier Produits Récréatifs (BRP): La segmentation selon les besoins des consommateurs , by Pascal Bastien
March 2018