Better sharing of risk management responsibilities during a pandemic

Professor Aya Aboelenien and a team of researchers analyzed government and corporate messages to individuals after the imposition of health measures in the spring of 2020. Their objective was to better understand how responsibility for the risk of COVID-19 was shared in the first months of the pandemic and what could be done differently.

Individuals increasingly in charge of limiting the impact of the virus

Ensuring public understanding and compliance through an improved communication strategy


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Article published in the Journal of the Association of Consumer Research


Research > Economic development and public policy > Achievements > Better sharing of risk management responsibilities during a pandemic