RADANIELINA HITA, Marie Louise, GRÉGOIRE, Yany, LUSSIER, Bruno, BOISSONNEAULT, Simon, VANDENBERGHE, Christian, SÉNÉCAL, Sylvain;
« An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying »,
Journal of the Academy of Marketing Science, vol. 51, no 1, 2023, p. 132-152.
RASOULIAN, Shahin, GRÉGOIRE, Yany, LEGOUX, Renaud, SÉNÉCAL, Sylvain;
« The Effects of Service Crises and Recovery Resources on Market Reactions: An Event Study Analysis on Data Breach Announcements »,
Journal of Service Research, vol. 26, no 1, 2023, p. 44-63.
BÉAL, Mathieu, GRÉGOIRE, Yany, CARRILLAT, François;
« Let's Laugh About It! Using Humor to Address Complainers' Online Incivility »,
Journal of Interactive Marketing, vol. 58, no 1, 2023, p. 34-51.
BÉAL, Mathieu, SURI, Anshu Pradeep, NGUYEN, Thi Khanh Nguyen, GRÉGOIRE, Yany, SÉNÉCAL, Sylvain;
« Is service recovery of equal importance for private vs public complainers? »,
Journal of Business Research, vol. 153, 2022, p. 392-400.
SHAKER, Hamid, SÉNÉCAL, Sylvain, GRÉGOIRE, Yany, TABOUBI, Sihem;
« The Effect of Incidental Prices in Online Display Ads on Consumer Internal Reference Price »,
International Journal of Electronic Commerce, vol. 26, no 3, 2022, p. 279-310.
ROHANI, Mina, SHAHRASBI, Nasser, GRÉGOIRE, Yany;
« Dynamic capabilities and firm performance: the rise and fall of Charles Schwab »,
Journal of Financial Services Marketing, vol. 26, no 3, 2021, p. 144-159.
NAZIFI, Amin, GELBRICH, Katja, GRÉGOIRE, Yany, KOCH, Sebastian, EL-MANSTRLY, Dahlia, WIRTZ, Jochen;
« Proactive Handling of Flight Overbooking: How to Reduce Negative eWOM and the Costs of Bumping Customers »,
Journal of Service Research, vol. 24, no 2, 2021, p. 206-225.
KHAMITOV, Mansur, GRÉGOIRE, Yany, SURI, Anshu Pradeep;
« A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights »,
Journal of the Academy of Marketing Science, vol. 48, no 3, 2020, p. 519-542.
JOIREMAN, Jeffrey, MULDER, Mark, GRÉGOIRE, Yany, SPROTT, David, MUNAGANTI, Pavan;
« You Did What with My Donation?! Betrayal of Moral Mandates Increases Negative Responses to Redirected Donations to Donor-to-Recipient Charities »,
Journal of the Association for Consumer Research, vol. 5, no 1, 2020, p. 83-94.
GRÉGOIRE, Yany, LEGOUX, Renaud, TRIPP, Thomas M., RADANIELINA HITA, Marie Louise, JOIREMAN, Jeffrey, ROTMAN, Jeffrey;
« What Do Online Complainers Want? An Examination of the Justice Motivations and the Moral Implications of Vigilante and Reparation Schemas »,
Journal of Business Ethics, vol. 160, no 1, 2019, p. 167-188.
BÉAL, Mathieu, SABADIE, William, GRÉGOIRE, Yany;
« The effects of relationship length on customer profitability after a service recovery »,
Marketing Letters: A Journal of Research in Marketing, vol. 30, no 3/4, 2019, p. 293-305.
GRÉGOIRE, Yany, GHADAMI, Fateme, LAPORTE, Sandra, SÉNÉCAL, Sylvain, LAROCQUE, Denis;
« How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses »,
Journal of the Academy of Marketing Science, vol. 46, no 6, 2018, p. 1052-1071.
VOORHEES, Clay, FOMBELLE, Paul, GRÉGOIRE, Yany, BONE, Sterling, GUSTAFSSON, Anders, SOUSA, Rui, WALKOWIAK, Travis;
« Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens »,
Journal of Business Research, vol. 79, 2017, p. 269-280.
LUSSIER, Bruno, GRÉGOIRE, Yany, VACHON, Marc-Antoine;
« The role of humor usage on creativity, trust and performance in business relationships: An analysis of the salesperson-customer dyad »,
Industrial Marketing Management, vol. 65, 2017, p. 168-181.
RASOULIAN, Shahin, GRÉGOIRE, Yany, LEGOUX, Renaud, SÉNÉCAL, Sylvain;
« Service crisis recovery and firm performance: insights from information breach announcements »,
Journal of the Academy of Marketing Science, vol. 45, no 6, 2017, p. 789-806.
