« You Did What with My Donation?! Betrayal of Moral Mandates Increases Negative Responses to Redirected Donations to Donor-to-Recipient Charities »,
Journal of the Association of Consumer Research, 2020 (status : accepted).
GRÉGOIRE, Yany, GHADAMI, Fateme, LAPORTE, Sandra, SÉNÉCAL, Sylvain, LAROCQUE, Denis;
« How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses »,
Journal of the Academy of Marketing Science, vol. 46, no 6, 2018, p. 1052-1071.
GRÉGOIRE, Yany, LEGOUX, Renaud, TRIPP, Thomas M., RADANIELINA HITA, Marie Louise, JOIREMAN, Jeffrey, ROTMAN, Jeffrey;
« What Do Online Complainers Want? An Examination of the Justice Motivations and the Moral Implications of Vigilante and Reparation Schemas »,
Journal of Business Ethics, 2018, p. 1-22 (status : online).
LUSSIER, Bruno, GRÉGOIRE, Yany, VACHON, Marc-Antoine;
« The role of humor usage on creativity, trust and performance in business relationships: An analysis of the salesperson-customer dyad »,
Industrial Marketing Management, vol. 65, 2017, p. 168-181.
VOORHEES, Clay, FOMBELLE, Paul, GRÉGOIRE, Yany, BONE, Sterling, GUSTAFSSON, Anders, SOUSA, Rui, WALKOWIAK, Travis;
« Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens »,
Journal of Business Research, vol. 79, 2017, p. 269-280.
RASOULIAN, Shahin, GRÉGOIRE, Yany, LEGOUX, Renaud, SÉNÉCAL, Sylvain;
« Service crisis recovery and firm performance: insights from information breach announcements »,
Journal of the Academy of Marketing Science, vol. 45, no 6, 2017, p. 789-806.
GELBRICH, Katja, GATHKE, Jana, GRÉGOIRE, Yany;
« How a firm's best versus normal customers react to compensation after a service failure »,
Journal of Business Research, vol. 69, no 10, 2016, p. 4331-4339.
SALLE, Audrey, DUPONT, Timothée, LACERTE, Marie-Claude, GRÉGOIRE, Yany;
« Comment implanter une stratégie omnicanal: illustration dans le secteur de l'alimentation au Québec »,
Gestion - revue internationale de gestion, Vol. 39, no 4, 2015, p. 79-89.
GRÉGOIRE, Yany, SALLE, Audrey, TRIPP, Thomas M.;
« Managing social media crises with your customers: The good, the bad, and the ugly »,
Business Horizons, vol. 58, no 2, 2015, p. 173-182.
GELBRICH, Katja, GATHKE, Jana, GRÉGOIRE, Yany;
« How Much Compensation Should a Firm Offer for a Flawed Service? An Examination of the Nonlinear Effects of Compensation on Satisfaction »,
Journal of Service Research, vol. 18, no 1, 2015, p. 107-123.
RADIGHIERI, Jeffrey P., MARIADOSS, Babu John, GRÉGOIRE, Yany, JOHNSON, Jean L.;
« Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role »,
Marketing Letters: A Journal of Research in Marketing, vol. 25, no 2, 2014, p. 123-138.
JOIREMAN, Jeffrey, GRÉGOIRE, Yany, DEVEZER, Berna, TRIPP, Thomas M.;
« When do customers offer firms a "second chance" following a double deviation? The impact of inferred firm motives on customer revenge and reconciliation »,
Journal of Retailing, vol. 89, no 3, 2013, p. 315-337.
SISODIYA, Sanjay, JOHNSON, Jean L., GRÉGOIRE, Yany;
« Inbound open innovation for enhanced performance: Enablers and opportunities »,
Industrial Marketing Management, vol. 42, no 5, 2013, p. 836-849.
