RADANIELINA HITA, Marie Louise, GRÉGOIRE, Yany, LUSSIER, Bruno, BOISSONNEAULT, Simon, VANDENBERGHE, Christian, SÉNÉCAL, Sylvain;
« An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying »,
Journal of the Academy of Marketing Science, 2023 (status : online).
SHAKER, Hamid, SÉNÉCAL, Sylvain, GRÉGOIRE, Yany, TABOUBI, Sihem;
« The Effect of Incidental Prices in Online Display Ads on Consumer Internal Reference Price »,
International Journal of Electronic Commerce, 2023 (status : accepted).
ROHANI, Mina, SHAHRASBI, Nasser, GRÉGOIRE, Yany;
« Dynamic capabilities and firm performance: the rise and fall of Charles Schwab »,
Journal of Financial Services Marketing, vol. 26, no 3, 2021, p. 144-159.
NAZIFI, Amin, GELBRICH, Katja, GRÉGOIRE, Yany, KOCH, Sebastian, EL-MANSTRLY, Dahlia, WIRTZ, Jochen;
« Proactive Handling of Flight Overbooking: How to Reduce Negative eWOM and the Costs of Bumping Customers »,
Journal of Service Research, vol. 24, no 2, 2021, p. 206-225.
JOIREMAN, Jeffrey, MULDER, Mark, GRÉGOIRE, Yany, SPROTT, David, MUNAGANTI, Pavan;
« You Did What with My Donation?! Betrayal of Moral Mandates Increases Negative Responses to Redirected Donations to Donor-to-Recipient Charities »,
Journal of the Association for Consumer Research, vol. 5, no 1, 2020, p. 83-94.
KHAMITOV, Mansur, GRÉGOIRE, Yany, SURI, Anshu Pradeep;
« A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights »,
Journal of the Academy of Marketing Science, vol. 48, no 3, 2020, p. 519-542.
BÉAL, Mathieu, SABADIE, William, GRÉGOIRE, Yany;
« The effects of relationship length on customer profitability after a service recovery »,
Marketing Letters: A Journal of Research in Marketing, vol. 30, no 3/4, 2019, p. 293-305.
GRÉGOIRE, Yany, LEGOUX, Renaud, TRIPP, Thomas M., RADANIELINA HITA, Marie Louise, JOIREMAN, Jeffrey, ROTMAN, Jeffrey;
« What Do Online Complainers Want? An Examination of the Justice Motivations and the Moral Implications of Vigilante and Reparation Schemas »,
Journal of Business Ethics, vol. 160, no 1, 2019, p. 167-188.
GRÉGOIRE, Yany, GHADAMI, Fateme, LAPORTE, Sandra, SÉNÉCAL, Sylvain, LAROCQUE, Denis;
« How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses »,
Journal of the Academy of Marketing Science, vol. 46, no 6, 2018, p. 1052-1071.
LUSSIER, Bruno, GRÉGOIRE, Yany, VACHON, Marc-Antoine;
« The role of humor usage on creativity, trust and performance in business relationships: An analysis of the salesperson-customer dyad »,
Industrial Marketing Management, vol. 65, 2017, p. 168-181.
VOORHEES, Clay, FOMBELLE, Paul, GRÉGOIRE, Yany, BONE, Sterling, GUSTAFSSON, Anders, SOUSA, Rui, WALKOWIAK, Travis;
« Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens »,
Journal of Business Research, vol. 79, 2017, p. 269-280.
RASOULIAN, Shahin, GRÉGOIRE, Yany, LEGOUX, Renaud, SÉNÉCAL, Sylvain;
« Service crisis recovery and firm performance: insights from information breach announcements »,
Journal of the Academy of Marketing Science, vol. 45, no 6, 2017, p. 789-806.
GELBRICH, Katja, GATHKE, Jana, GRÉGOIRE, Yany;
« How a firm's best versus normal customers react to compensation after a service failure »,
Journal of Business Research, vol. 69, no 10, 2016, p. 4331-4339.
