Muhammad Aljukhadar

Assistant Professor,  Department of Marketing

Muhammad Aljukhadar

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email :
Phone : 514 340-6882
Secretary: 514 340-6427
Fax : n/a
Office : 4.501

Other title(s)

  • Forthcoming


  • Ph.D. (administration), HEC Montréal
  • MBA, Concordia University
  • B. Sc. (Engineering), Damascus University

Current research

  • Forthcoming

This publication selection covers the last five years.


Journal articles (10)

ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain; « Consumer self-construal modulates the relevance of E-tail socialness », Baltic Journal of Management, vol. 18, no 5, 2023, p. 545-562.

ALJUKHADAR, Muhammad; « Façades as product wrap: a typology to identify the consumers affected by product design », Journal of Place Management and Development, vol. 16, no 1, 2023, p. 73-90.

ALJUKHADAR, Muhammad; « National Vulnerability to Pandemics: The Role of Macroenvironmental Factors in COVID-19 Evolution », Journal of Environmental and Public Health, vol. 2022, 2022, p. 1-10.

ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain; « Targeting the very important buyers VIB: A cluster analysis approach », Cogent Business & Management, vol. 9, no 1, 2022, p. 1-16.

ALJUKHADAR, Muhammad, BÉLISLE, Jean-François, CORREA DANTAS, Danilo, SÉNÉCAL, Sylvain, TITAH, Ryad; « Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale », Electronic Commerce Research and Applications, vol. 55, 2022, p. 1-12.

PROM TEP, Sandrine, ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain, CORREA DANTAS, Danilo; « The impact of social features in an online community on member contribution », Computers in Human Behavior, vol. 129, 2022, p. 1-11.

ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain; « The Effect of Consumer-Activated Mind-Set and Product Involvement on the Compliance With Recommender System Advice », SAGE Open, vol. 11, no 3, 2021, p. 1-10.

ALJUKHADAR, Muhammad, BOEUF, Benjamin, SÉNÉCAL, Sylvain; « Does consumer ethnocentrism impact international shopping? A theory of social class divide », Psychology & Marketing, vol. 38, no 5, 2021, p. 735-744.

ALJUKHADAR, Muhammad, BÉRIAULT POIRIER, Amélie, SÉNÉCAL, Sylvain; « Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework », Journal of Research in Interactive Marketing, vol. 14, no 3, 2020, p. 285-303.

ALJUKHADAR, Muhammad, SÉNÉCAL, Sylvain, BÉRIAULT POIRIER, Amélie; « Social media mavenism: Toward an action-based metric for knowledge dissemination on social networks », Journal of Marketing Communications, vol. 26, no 6, 2020, p. 636-665.

This selection of supervision activities covers the last five years.


Supervised project supervision – MSc in Management (2)

Diagnostic de la structure analytique d'un modèle marketing non linéaire , by William Moss
October 2023

Chatbot Transformation for UX , by Anastasia Said Allaoui
March 2023

Winter 2024

MARK 20118A

Fall 2023

MARK 20118A

Winter 2023

MARK 20118A

Fall 2022

MARK 20118A

Winter 2022

MARK 60106A > Faculty