MS1 en-us
MS2 Affiliated Professor (m)
MS3 Affiliated Professor (m)
MS4 Affiliated Professor
MS2 Affiliated Professor (m)
MS3 Affiliated Professor (m)
MS4 Affiliated Professor
François Carrillat
Affiliated Professor, Department of Marketing
Contact information
HEC Montréal3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Email : [email protected]
Phone : Not available
Secretary: 514 340-6427
Fax : n/a
Office : n/a
Other title(s)
- Forthcoming
Education
- Forthcoming
Expertise
- Consumer behaviour
- Electronic word-of-mouth
- On-line advertising
- Entertainment Marketing (sponsorships, celebrity endorsements, cinema)
- Branding
- Corporate Social Responsibility (CSR)
- Meta-analysis
- Experimental design
Current research
- Forthcoming
This selection of supervision activities covers the last five years.
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Master's thesis direction – MSc in Management (1)
In codirection with : LEGOUX, Renaud
Bias After Misconduct: How Gender and Race Shape Firm Responses to Celebrity Endorser Scandals , by Nisa Raza
October 2025
Bias After Misconduct: How Gender and Race Shape Firm Responses to Celebrity Endorser Scandals , by Nisa Raza
October 2025
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Supervised project supervision – MSc in Management (2)
Analyse d'impact différentiel du marketing événementiel interne et commandité et analyse d'impact de la qualité des événements sur la satisfaction générale et la perception de la firme B2B - Le cas de la Banque de développement du Canada , by Fanny Valérie Vadnais-Alcide
March 2022
March 2022
Analyse d'impact différentiel du marketing événementiel interne et commandité et analyse d'impact de la qualité des événements sur la satisfaction générale et la perception de la firme B2B - Le cas de la Banque de développement du Canada , by Fanny Valérie Vadnais-Alcide
March 2022
March 2022