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Aya Aboelenien

Assistant Professor,  Department of Marketing

Aya Aboelenien

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : aya.aboelenien@hec.ca
Phone : 514 340-7748
Secretary: 514 340-6412
Fax : n/a
Office : n/a

Other title(s)

  • Forthcoming


  • Ph. D. (Marketing), Concordia University
  • M.B.A., American University in Cairo
  • BBA, American University in Cairo


  • Morality and Ethics in Consumption
  • Consumer Culture Theory
  • Qualitative Research Methods
  • Aesthetics
  • Social Media

Current research

  • Forthcoming

This publication selection covers the last five years.


Journal articles (3)

ABOELENIEN, Aya, ZEYNEP, Arsel; « Meat: historicizing an icon through marketplace contestations », Consumption Markets & Culture, 2022 (status : online).

DOLBEC, Pierre-Yann, ZEYNEP, Arsel, ABOELENIEN, Aya; « A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Develop Markets », Journal of Marketing, 2022 (status : online).

ABOELENIEN, Aya, ZEYNEP, Arsel, CHO, Charles H.; « Passing the Buck versus Sharing Responsibility: The Roles of Government, Firms, and Consumers in Marketplace Risks during COVID-19 », Journal of the Association for Consumer Research, vol. 6, no 1, 2021, p. 149-158.


Book chapters (1)

ABOELENIEN, Aya, NAAMAN, Karen; « Ethical Considerations in Marketing: Academics, Practitioners and Other Marketplace Actors », Research Handbook on Accounting and Ethics, Edward Elgar Publishing, 2023 (status : accepted).

This selection of supervision activities covers the last five years.


Supervised project supervision – MSc in Management (1)

Green Marketing & Sustainability: What Does the Literature Reveal so Far? Diving Deeper into Understanding the Green Consumer and How Companies Have and Are Catering to Them , by Evita Di Lillo
May 2022

Winter 2022

Fall 2021

Winter 2021

Fall 2020

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