imarklab partners with Leger and consolidates its leadership position as expert on digital and multichannel consumers

Thursday June 26, 2014


A Strategic Partnership with Leger

imarklab announces a strategic partnership with Leger – The Research Intelligence Group. This well established and renowned new partner is now a minority shareholder in imarklab. “We signed this partnership to strengthen our intervention and diagnosis abilities in the study of customer experience across multiple channels, from the moment customers do a Google search until their store purchase, from price comparisons on their mobile phones to recommendations from Facebook friends,” pointed out Sylvain Sénécal, President of imarklab.

Originating from the RBC Financial Group Chair of Electronic Commerce at HEC Montréal, imarklab is a team of experienced professionals in the fields of interactive marketing and user experience. The synergy between imarklab and Leger allows for thoroughly integrated multichannel strategy: the power of linking interactive intelligence with traditional commercial channels.

By combining traditional marketing research with neurosciences, the imarklab-Leger partnership offers clients a better understanding of customers’ behavior and more powerful interventions. “imarklab’s services complement our line of customer experience measurements, which range from imarklab’s interactive online measurement to Leger Metrics in-store customer experience measurement, and customer satisfaction measurements with our Leger research group. To combine scientific and applied research allows us allows us to offer our customers the best of both worlds,” explained Jean-Marc-Léger, President of Leger.

With this strategic partnership, imarklab consolidates its growth and renews its leadership position as an expert in understanding digital and multichannel consumers’ minds and behaviors.

The imarklab team will join Leger’s head office located in Old Montreal.

About imarklab
imarklab is the commercial partner of the RBC Financial Group Electronic Commerce Chair of HEC Montreal. Since 2011, this young university spin-off firm has already been involved in providing strategic assistance in a number of digital projects in Québec. Backed by its expertise in strategic consulting, imarklab allows companies to resolve issues related to interactive marketing, e-commerce and multichannel customer experience. Every week, read the posts of the various interactive marketing experts on imarklab’s blog.

About Leger
Leger is the largest Canadian-owned market research and consulting firm, with 600 employees in eight offices in Canada, the United States and Europe. Leger also owns, Canada’s largest panel with more than 400,000 members and Leger Metrics, a North American leader in measuring the customer experience in real time. Visit for more information.



Sylvain Sénécal
President, imarklab
514 982-2464, poste 153

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