News > 2018 > HEC Montréal Takes Second Place at the Happening Marketing

HEC Montréal Takes Second Place at the Happening Marketing

March 23, 2018

happening marketing

The HEC Montréal team came in second in the overall rankings of the Happening Marketing, the most important interuniversity marketing event in Eastern Canada. The competition was held at the School on March 16, 17 and 18.

This year, the 25th edition of the Happening Marketing brought together 10 universities, 400 participants, and included more than 10 partner companies.

Competitors measured themselves in four categories: participation/contribution, sports, social and academics which consisted in proposing solutions for 7 case studies using marketing tools and knowledge.

HEC Montréal Delegation Podium Finishes



Surprise case 2nd
Contract – Marketing Communication 3rd
Digital 1st
Participation 1st
Sport – Quidditch 1st
Strategy 3rd

Delegation Members by Discipline

Brand Activation: Gabrielle Lallier, Élisabeth Mac Neil, Stéphanie Llewellyn
Coaches : Charles-Ely Legris et Bertrand Sinniger 

B2B: Marianne Gélinas, Yi Hui Qin, Vincent Collard-Tremblay
Coaches: Clément Leclerc and Aymerick Freymond 

Surprise Case: Manon Caudrelier, Stéphanie Llewellyn, Léah Bardo
Coaches: Laura Manzi et Valentin Roux-Dufort 

Contract: Claudia Trudeau (named Most Valuable Player (MVP)), Caroline Lavado, Zoé Létourneulx, Laurence Landry-Leduc
Coaches : Jean-François St-Pierre, Mathilde Fresne and Sylvie Lefort 

Digital: Manon Caudrelier, Christophe Grimard, Hugo Jeanbourquin (MVP)
Coach: Anne-Marie Boisvert 

Participation: Sarah Nadeau, Josée-Ann Bellehumeur, Samuel Marcil, Hamza Ghernati, Élizabeth Fontaine, Léah Bardo

Quiz: Charles Gagnon, Alexandrine Pilon, Thomas Lachance
Coaches: Flavie Sumu et Anne-Frédérique Tremblay 

Social: Élizabeth Coutu, Étienne Fournier, Oumaima Tahiri, Mika Beauchamp
Coach: Florence Langlois 

Sports – Quidditch: Robin Houenoussi (MVP), Antoine Vézina, Philippe Lachance, Philippe Charest, Tanya Nadeau, Jessica Rousseau, Arielle Paquette, Caroline Moreau
Coach: Joël Carpentier

Strategy: Marianne Veilleux, Audrey Bond, Thomas Côté Parent
Coaches: René Gendreau et Anne-Frédérique Tremblay

Coordinator: Laura Manzi

Ambassador: Valentin Roux-Dufort

For the third year in a row, the delegation was accompanied by Jean-François St-Pierre, Student Community Relations Director

Organizing Committee

Several HEC Montréal alumni and students helped organize the 2018 edition of the Happening Marketing. Worth saluting are the contributions of the following committee members: