HEC Montréal wins first place at APCM’s Concours de la Relève publicitaire
June 9, 2014
On June 5, a team of BBA students consisting of Louthiern Bonsart, Alix Ducamp, Anton Levchenko, Alexandre Pontbriand, Ségolène Rousseau, and Claudia Saraguro won first place at the 23rd Concours de la Relève publicitaire held by Association des professionnels de la communication et du marketing (APCM).
Six universities took part in this competition, which stretched from February to the end of April. This year, competitors had to develop a marketing-communication plan for Bell.
Congratulations to the students and their coach, Jean-Sébastien Marcoux, Associate Professor in marketing!