News > 2014 > Jean-Charles Chebat and two PhD graduates rewarded by the Association of Collegiate Marketing Educators

Jean-Charles Chebat and two PhD graduates rewarded by the Association of Collegiate Marketing Educators

March 18, 2014

At the 41st annual congress of the Federation of Business Disciplines, held in Dallas from March 12 to 15, the Association of Collegiate Marketing Educators (one of the Federation’s 10 member associations) presented two Best Paper Awards to the papers co-written by Honorary Professor Jean-Charles Chebat (Marketing) and two PhD graduates, Kamel El Hedhli (2008) and Haithem Zourrig (2010).

The first winning paper, “Shopping Well-Being: Is it Just a Matter of Pleasure or Doing the Task?”, addresses the effects of the physical environment in shopping malls on the value consumers place on their shopping experience, in terms of both pleasure and utility. The second paper, entitled “A Cross-Cultural Perspective on Consumer Perceptions of Service Failures Severity: A Pilot Study,” deals with the moderating effect of consumers’ culture in their disputes and dispute resolution with service companies.

Professor Chebat joined HEC Montréal in 1996, and held the Chair of Commercial Space and Customer Service Management until his recent retirement. He was the first Marketing professor appointed to the Ordre national du Québec and elected to the Royal Society of Canada, and was also the first, in 1991, to receive the ACFAS – Jacques Rousseau award for multidisciplinarity. He was also the first researcher to twice win, in 2004 and in 2011, the Leaders in Business Research and Practice award from the SPROTT School of Business (Carleton University). He is a Fellow of several scientific societies, and also received the 2011 Marketing Trends Award, as well as an Honorary PhD from the Université de Rennes. In 2005, he was awarded the Sir John William Dawson medal by the Royal Society of Canada. In 1997 and in 2003, he won the HEC Montréal Pierre Laurin award and, in 2013, the School’s Jean Guertin award. With the two new awards this year, Professor Chebat has received a total of 15 Best Paper Awards to date. 

Professor Chebat’s two former students are now professors themselves: Kamel El Hedhli, at Abu Dhabi University (United Arab Emirates) and Haithem Zourrig, at the University of Regina (Saskatchewan).