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A conversation with Mr. Bakel Walden, Director and Executive Board member of the Swiss Broadcasting Corporation / Société suisse de radiodiffusion (SSR) / Schweizerische Radio- und Fernsehgesellschaft (SRG)


Thursday June 13, 2024

9:30 AM -11:00 AM

Room Walter Capital (CSC) and Zoom

Bakel Walden joined the Executive Board of Switzerland’s biggest media house in January 2018. He took over the newly created role of Director of Development and Offering, focusing with his team on key issues of the core business. Main work areas include digital transformation projects (among other tasks launching and running SRG’s streaming platform Play Suisse), data analysis, communication, content partnerships, and international relations. In addition, he holds various mandates in the national and international media industry.

Bakel looks back at 20 years of broadcasting experience. After completing his studies in Germany and France, he started as a trainee in the entertainment department of RTL Germany in Cologne. In his ten years at RTL Group, his roles included being a member of the strategy team at the Luxemburg Corporate Center and Head of Program Planning and Development for the Greek subsidiary Alpha TV. From 2012 to 2017, he worked at SRG’s business unit in the German-speaking part of Switzerland as Head of Program Strategy.

Bakel studied Media Planning, Development and Consultancy at the Universities of Siegen (Germany) and Poitiers (France), graduating with an M.A., and he holds an Executive MBA from IMD Business School (Switzerland). 

For more information, contact: javad.mottaghi@hec.ca