Course details
Online Consumer Marketing
MARK 80108A
This seminar will expose doctoral students to the most important and recent research in online consumer marketing. The objective is to help students develop a comprehensive and in-depth understanding of this research area and help them develop their research skills.
Course code
MARK 80108A
Subject
Marketing
Program
PhD
Location
Côte-des-Neiges
Instruction mode
On-site learning
Credits
3