Yany Grégoire
Associate Professor, Department of Marketing
Contact information
HEC Montréal3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Personal page
Email: yany.gregoire@hec.ca
Phone: 514 340-1493
Secretary: 514 340-6412
Fax: 514 340-5631
Office: n/a
Education
- Ph. D. (Marketing), University of Western Ontario
- M. Sc. (marketing), HEC Montréal
- B.A.A., UQTR
Expertise
- Customer revenge and betrayal
- Online public complaining
- Relationship marketing
- Service failure and recovery
- Teaching: marketing strategy
