Yany Grégoire

Associate Professor, Department of Marketing

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Personal page
Email: yany.gregoire@hec.ca
Phone: 514 340-1493
Secretary: 514 340-6412
Fax: 514 340-5631
Office: n/a

Education

Ph. D. (Marketing), University of Western Ontario
M. Sc. (marketing), HEC Montréal
B.A.A., UQTR

Expertise

Customer revenge and betrayal
Online public complaining
Relationship marketing
Service failure and recovery
Teaching: marketing strategy

News

An article by Marketing Professor Yany Grégoire wins an award in Australia
December 6, 2011

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