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Serge Lafrance

Adjunct Professor,  Office of Executive Education

Serge Lafrance

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email: serge.lafrance@hec.ca
Phone: 514 340-6715
Secretary: 514 340-6001
Fax: 514 340-6970
Office: 3.357

Personal page

Other title(s)

  • Director, Executive Education
  • Member of the benchmarking committee of UNICON (Global Consortium for University-Based Executive Education)


  • DEA (Gestion), Université de Montpellier
  • MSc (Marketing), Université de Sherbrooke


  • Growth Strategy
  • Market Development
  • Marketing Strategy
  • Market Research (Local & International)
  • Brand & Reputation

This selection of supervision activities covers the last five years.

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