Serge Lafrance

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : serge.lafrance@hec.ca
Phone : 514 340-6715
Secretary: 514 340-6001
Fax : 514 340-6970
Office : 3.357

Personal page

Other title(s)

• Director, Executive Education
• Member of the benchmarking committee of UNICON (Global Consortium for University-Based Executive Education)

Education

• DEA (Gestion), Université de Montpellier
• MSc (Marketing), Université de Sherbrooke

Expertise

• Growth Strategy
• Market Development
• Marketing Strategy
• Market Research (Local & International)
• Brand & Reputation