hec.ca > Faculty

Serge Lafrance

Adjunct Professor,  Office of Executive Education

Serge Lafrance

Contact information

HEC Montréal
501, de La Gauchetière West St.
Montréal (Québec)
Canada H3Z 1Z5

Email : serge.lafrance@hec.ca
Phone : 438 492-3270
Secretary: 514 340-6001
Fax : 514 340-6970
Office : A.710

Personal page

Other title(s)

  • Director, Executive Education HEC Montréal
  • Member of the Board of Directors of the UNICON consortium (Global Consortium for University-Based Executive Education), co-chair of the Benchmarking Committee, and president of the Continuity Committee of UNICON


  • DEA (Gestion), Université de Montpellier
  • MSc (Marketing), Université de Sherbrooke


  • Growth Strategy
  • Market Development
  • Marketing Strategy
  • Market Research (Local & International)
  • Brand & Reputation

This selection of supervision activities covers the last five years.