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Ruxandra Monica Luca

Assistant Professor,  Department of Marketing

Ruxandra Monica Luca

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : ruxandra-monica.luca@hec.ca
Phone : 514 340-6594
Secretary: 514 340-6412
Fax : n/a
Office : 4.764

Other title(s)

  • Forthcoming


  • Ph. D. (Marketing), Imperial College London
  • M. A. (Psychology), University of Toronto
  • B. Sc. (Psychology, Human Biology, Cinema Studies), University of Toronto


  • Digital Marketing
  • Consumer Psychology
  • Visual Attention

Current research

  • Forthcoming

This publication selection covers the last five years.


Journal articles (2)

NEWTON, Tim, LUCA, Ruxandra Monica, SLUTSKAYA, Natalia, GAME, Annilee; « The “Narrow Self”? Developing a Critical-Historical Work Psychology », Applied Psychology: An International Review, 2022 (status : online).

BENZIDIA, Smaïl, LUCA, Ruxandra Monica, BOIKO, Sergiy; « Disruptive innovation, business models, and encroachment strategies: Buyer's perspective on electric and hybrid vehicle technology », Technological Forecasting and Social Change, vol. 165, 2021, p. 1-13.

This selection of supervision activities covers the last five years.

Winter 2022

TECH 60110A

Fall 2021

TECH 60110A

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