Ruxandra Monica Luca

Assistant Professor, Department of Marketing

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : ruxandra-monica.luca@hec.ca
Phone : 514 340-6594
Secretary: 514 340-6413
Fax : n/a
Office : 4.764

Other title(s)

Forthcoming

Education

Ph. D. (Marketing), Imperial College London
M. A. (Psychology), University of Toronto
B. Sc. (Psychology, Human Biology, Cinema Studies), University of Toronto

Expertise

Digital Marketing
Consumer Psychology
Visual Attention

Current research

Forthcoming

This publication selection covers the last five years.

Journal articles (2)

NEWTON, Tim, LUCA, Ruxandra Monica, SLUTSKAYA, Natalia, GAME, Annilee; « The ‘narrow self’? Developing a critical-historical work psychology », Applied Psychology: An International Review, vol. 72, no 1, 2023, p. 26-43.

BENZIDIA, Smaïl, LUCA, Ruxandra Monica, BOIKO, Sergiy; « Disruptive innovation, business models, and encroachment strategies: Buyer's perspective on electric and hybrid vehicle technology », Technological Forecasting and Social Change, vol. 165, 2021, p. 1-13.

Book chapters (1)

KURT, Asli Gul, KARRAN, Alexander John, LUCA, Ruxandra Monica, SÉNÉCAL, Sylvain; « What Are the Factors That Drive AI Acceptance: A Meta-Analysis Approach », HCI International 2022 – Late Breaking Papers: Interacting with eXtended Reality and Artificial Intelligence: 24th International Conference on Human-Computer Interaction, HCII 2022, Virtual Event, June 26 – July 1, 2022, Proceedings, Springer, 2022, p. 329-337.

This selection of supervision activities covers the last five years.