Contact information
HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Email :
Phone :
Secretary:
Fax : n/a
Office : 4.764
Education
- Ph. D. (Marketing), Imperial College London
- M. A. (Psychology), University of Toronto
- B. Sc. (Psychology, Human Biology, Cinema Studies), University of Toronto
Expertise
- Digital Marketing
- Consumer Psychology
- Visual Attention
This publication selection covers the last five years.
BENZIDIA, Smaïl, LUCA, Ruxandra Monica, BOIKO, Sergiy;
« Disruptive innovation, business models, and encroachment strategies: Buyer's perspective on electric and hybrid vehicle technology »,
Technological Forecasting and Social Change, vol. 165, 2021, p. 1-13.
This selection of supervision activities covers the last five years.
