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Marlei Pozzebon

Professor,  Department of International Business


Marlei Pozzebon

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email: marlei.pozzebon@hec.ca
Phone: 514 340-6754
Secretary: 514 340-6188
Fax: 514 340-6987
Office: 3.276

Personal page

Other title(s)

  • Member of CRISES - Interuniversitaire Centre de recherche sur les innovations sociales
  • Co-founder and member of IDEOS – Social Enterprise Management Center
  • Member of MOSAIC – Innovation and Creativity Center

Education

  • Master (Management), Rio Grande do Sul Federal University
  • Ph.D. (Management), McGill University

Expertise

  • Social innovation, social change, social technologies, community-based projects
  • New forms of local development, post-development
  • Practice-based theories (structurationists, constructivists, critical)
  • Qualitative research methods, engaged or participatory research

This publication selection covers the last five years.


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Journal articles (22)


POZZEBON, Marlei et al.; « Práticas e mecanismos de uma tecnologia social: transformação social no semiárido », Organizaçoes & Sociedade, 2020 (status : accepted).

FONTENELLE, Isleide Arruda, POZZEBON, Marlei; « A dialectical reflection on the emergence of the ‘citizen as consumer’ as neoliberal citizenship: The 2013 Brazilian protests », Journal of Consumer Culture, 2020 (status : online).

BOBSIN, Debora, PETRINI, Maira, POZZEBON, Marlei; « The value of technology affordances to improve the management of nonprofit organizations », RAUSP Management Journal, vol. 54, no 1, 2019, p. 14-37.

SALDANHA, Fabio Prado, AGUILAR DELGADO, Natalia, POZZEBON, Marlei; « ‘TECNOLOGIA SOCIAL’ AND SOCIAL CHANGE: THE CASE OF AGÊNCIA DE REDES IN RIO DE JANEIRO : Tecnologia social e mudança social: o caso da Agência de Redes no Rio de Janeiro », GVcasos : Revista Brasileira de Casos de Ensino em Administraçao, vol. 9, no 2, 2019, p. 1-9.

POZZEBON, Marlei, PEREIRA CHRISTOPOULOS, Tania, LAVOIE, Frédéric; « The Transferability of Financial Inclusion Models: A Process-Based Approach », Business & Society, vol. 58, no 4, 2019, p. 841-882.

FONTENELLE, Isleide Arruda, POZZEBON, Marlei; « Jamming the jamming: Brazilian protests as an illustration of a new politics of consumption », Culture and Organization, vol. 25, no 5, 2019, p. 353-367.

DA SILVA HERNANDES, Eurídice Gomes, SIQUEIRA, Erica Souza, DINIZ, Eduardo Henrique, POZZEBON, Marlei; « A digital community bank: mapping negotiation mechanisms in its consolidation as an alternative to commercial banks », International Journal of Community Currency Research, vol. 22, no 2, 2018, p. 56-70.

POZZEBON, Marlei, FONTENELLE, Isleide Arruda; « Fostering the post-development debate: the Latin American concept of tecnologia social », Third World Quarterly, vol. 39, no 9, 2018, p. 1750-1769.

GADBOIS, Benjamin, MOLINA, David, PETRINI, Maira, POZZEBON, Marlei; « KariGhana Alliance: developing a social balanced scorecard to monitor the break-even », GVcasos : Revista Brasileira de Casos de Ensino em Administraçao, vol. 8, no 2, 2018, p. 1-12.

BOUSTANY, Charles, POZZEBON, Marlei, PETRINI, Maira; « Fora do Eixo: Creating Alternative Models in the Cultural Sector », GVcasos : Revista Brasileira de Casos de Ensino em Administraçao, vol. 7, no 1, 2017, p. 1-13.

POZZEBON, Marlei, CUNHA, Maria Alexandra, COELHO, Taiane Ritta; « Making sense to decreasing citizen eParticipation through a social representation lens », Information and Organization, vol. 26, no 3, 2016, p. 84-99.

BIROCHI, René, POZZEBON, Marlei; « IMPROVING FINANCIAL INCLUSION: TOWARDS A CRITICAL FINANCIAL EDUCATION FRAMEWORK », RAE-Revista de Administração de Empresas, vol. 56, no 3, 2016, p. 266-287.

VIROLLE, Lola, POZZEBON, Marlei, GONZALEZ, Lauro; « Les incubateurs technologiques de coopératives : l'expérience des universités brésiliennes », Revue internationale de l'économie sociale, No 340, 2016, p. 110-125.

BITTENCOURT MARCONATTO, Diego Antonio, BARIN CRUZ, Luciano, POZZEBON, Marlei, POITRAS, Jean-Emmanuel; « Developing sustainable business models within BOP contexts: mobilizing native capability to cope with government programs », Journal of Cleaner Production, vol. 129, 2016, p. 735-748.

POZZEBON, Marlei, TELLO ROZAS, Sonia Luzmila, AGUILAR DELGADO, Natalia; « USE AND CONSEQUENCES OF PARTICIPATORY GIS IN A MEXICAN MUNICIPALITY: APPLYING A MULTILEVEL FRAMEWORK », RAE-Revista de Administração de Empresas, vol. 55, no 3, 2015, p. 290-303.

GONZALEZ, Lauro, DINIZ, Eduardo Henrique, POZZEBON, Marlei; « The Value of Proximity Finance: How the Traditional Banking System Can Contribute to Microfinance », Innovations : Technology, Governance, Globalization, Vol. 10, nos 1-2, 2015, p. 125-137.

CLARA APARECIDA ALVES SOUZA, Ana, POZZEBON, Marlei, LAZARO DA SILVA FILHO, Jose Carlos; « Adel: jovens no semiarido cearense criando technologias sociais », GVcasos : Revista Brasileira de Casos de Ensino em Administraçao, Vol. 5, no 2, 2015, 14 p..

SALDANHA, Fabio Prado, POZZEBON, Marlei; « Fiat Mio: The Project That Embraced Open Innovation, Crowdsourcing and Creative Commons in the Automotive Industry », Revue internationale de cas en gestion, Vol 13, no 1, 2015, 34 p..

TELLO ROZAS, Sonia Luzmila, POZZEBON, Marlei, MAILHOT, Chantale; « Uncovering Micro-Practices and Pathways of Engagement That Scale Up Social-Driven Collaborations: A Practice View of Power », Journal of Management Studies, vol. 52, no 8, 2015, p. 1064-1096.

SALDANHA, Fabio Prado, COHENDET, Patrick, POZZEBON, Marlei; « Challenging the Stage-Gate Model in Crowdsourcing: The Case of Fiat Mio in Brazil », Technology Innovation Management Review, Vol. 4, no 9, 2014, p. 28-35.

POZZEBON, Marlei, PEREIRA CHRISTOPOULOS, Tania, PEERALLY, Jahan Ara, SALDANHA, Fabio Prado; « The Expansion of Community Banks in Brazil: Discovering Palmas' Methodology », GVcasos : Revista Brasileira de Casos de Ensino em Administraçao, Vol. 4, no 2, 2014, Doc 16.

POZZEBON, Marlei, RODRIGUEZ, Charo, PETRINI, Maira; « Dialogical Principles for Qualitative Inquiry: A Nonfoundational Path », International Journal of Qualitative Methods, vol. 13, 2014, p. 293-317.

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Book chapters (5)


BARIN CRUZ, Luciano, POZZEBON, Marlei; « The influence of temporality on student's learning processes: Lessons from a service-learning program in Brazil », Handbook of sustainability in Management Education : In Search of a Multidisciplinary, Innovative and Integrated Approach, Edward Elgar, 2017, p. 455-485.

BOBSIN, Debora, POZZEBON, Marlei; « O Impacto das Novas Tecnologias no Terceiro Setor: Barreiras e Oportunidades », TIC Organizaçoes Sem Fins Lucrativos 2016: Pesquisa Sobre o Uso das Tecnologias de Informaçao e Comunicaçao nas Organizaçoes Sem Fins Lucrativos Brasileiras, Nucleo de Informaçao e Comunicaçao do Ponto BR, 2017, p. 29-34.

POZZEBON, Marlei; « Tecnologia Social: A South American View of Technology and Society Relationship », Materiality, Rules and Regulation, New Trends in Management and Organization Studies, Palgrave Macmillan, 2015, p. 33-51.

TELLO ROZAS, Sonia Luzmila, POZZEBON, Marlei, MAILHOT, Chantale; « Como engajar cidadaos na luta para melhorar as cidades », Anuario de Pesquisa 2015-2016, FGV EAESP editoria, 2015, p. 14-15.

POZZEBON, Marlei, MESQUITA, Luiza, SENNE, Fabio; « De olho nos indicadores da sua cidade: a Rede Nossa São Paulo e o empoderamento da sociedade civil », TIC Organizaçoes Sem Fins Lucrativos, NIC.br, 2014, p. 29-40.



This award and honor selection covers the last five years.


TELLO ROZAS, Sonia Luzmila, POZZEBON, Marlei, MAILHOT, Chantale
Prix de la meilleure publication, pour leur article «Uncovering Micro-Practices and Pathways of Engagement That Scale Up Social-Driven Collaborations: A Practice View of Power» paru dans le Journal of Management Studies, ESG UQAM, Mai 2016


This selection of supervision activities covers the last five years.

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Supervised project supervision – MSc in Management (13)

L'accueil des immigrants à la Ville de Montréal: évaluation de l'inclusion d'une solution numérique , by Geneviève Dubuc
September 2018

L'évaluation de la performance des organisations à but non lucratif: le cas de l'Instituto Ilhabela Sustentavel au Brésil , by Carolane Morin-Larochelle
March 2017

In codirection with : CORREA DANTAS, Danilo
The Development of a Communication Plan for an Eco-Training Tourism Product in Brazil: The Explore the Amazon Experience , by Liane Drolet
March 2017

In codirection with : CORREA DANTAS, Danilo
Communication Plan for a new Eco-Training Tourism Offer: The Case of IPE in Manaus, Brazil , by Émilie Belleau
September 2016

In codirection with : BAREIL, Céline
Mandat de consultation dans une PME familiale dans le secteur d'écotourisme à Ilhabela, Brésil : démarche de recherche-action , by Mario Sergio Garcia Rangel
June 2016

Le karité, bon pour vous, bon pour elles! , by Eve Chartrand-Dandurand
June 2015

In codirection with : COHENDET, Patrick
Catarse , by Alice Niyizurugero
June 2015

Le transfert des projets d'innovation sociale: le cas de la banque communautaire Palmas en Haïti , by Laure Duhamelet
March 2015

Le Marketing Plan adopté dans le cadre de la création d'un nouveau produit d'écotourisme communautaire: Le cas concret de Caiçara Ilhabela au Brésil , by Adrien Tombari
March 2015

Marketing plan to create a Community Based Ecotourism offer: The case of Caiçara Ilhabela , by Kenneth Boudreau
March 2015

In codirection with : PASTORIZA RIVAS, David
L'impact du commerce équitable comme stratégie de niche sur l'internationalisation de la PME. Utopie ou réalité? Le cas de la PME le Palais du beurre de karité , by Soraya Savadogo
March 2015

Projet Tapiskwan , by Maëla Mc Cormick
January 2015

Société civile et gouvernance - mise en oeuvre de nouvelles formes d'implications citoyennes , by Stéphane Chalmeau
October 2014

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Integrative project supervision – Master's (1)

Identification des pratiques de réduction de la fracture numérique à travers les logiciels libres , by Yannick-Emmanuel Adanminakou
November 2019

Summer 2020

METH 60013
Méthodes de recherche en affaires internationales

Fall 2019

INTE 40002A
International Context of the Firm
DDRS 20021
L'innovation sociale sur la scène internationale

Summer 2019

6-041-15
Campus international
4-054-16
Campus international
2-026-18A
Campus Abroad - Peru
6-044-17
Mondialisation, développement territorial et innovation sociale

Fall 2018

3-021-14
L'innovation sociale sur la scène internationale
6-013-16
Méthodes qualitatives de recherche en affaires internationales

Summer 2018

2-031-09A
Campus Abroad - Brazil
4-054-16
Campus international
6-041-15
Campus international
6-044-17
Mondialisation, développement territorial et innovation sociale

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