hec.ca > Faculty

Ana Ortiz de Guinea Lopez de Arana

Professor,  Department of Information Technologies

Ana Ortiz de Guinea Lopez de Arana

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : ana.ortiz-de-guinea@hec.ca
Phone : 514 340-7817
Secretary: 514 340-6476
Fax : 514 340-6132
Office : 4.375

Other title(s)

Education

  • PhD (Information Systems), Queen’s University
  • MSc (Management), University of Lethbridge
  • MSc (Equivalent Degree, Computer Science and Engineering), Universidad de Deusto

Expertise

  • Adoption of digital technologies
  • Use of digital technologies
  • Impact of digital technologies
  • Application of artificial intelligence and machine learning

This publication selection covers the last five years.


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Journal articles (9)

MESGARI, Mostafa (Arvin), OKOLI, Chitu, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana; « Affordance-Based Information Technology Sensemaking [ABITS] », Business & Information Systems Engineering, 2025 (status : online).

ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, WATSON, Richard T.; « Practical Techniques for Theorizing from Literature Reviews », Business & Information Systems Engineering, 2025 (status : online).

STEININGER, Dennis M., MIKALEF, Patrick, PATELI, Adamantia, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana; « Dynamic Capabilities in Information Systems Research: A Critical Review, Synthesis of Current Knowledge, and Recommendations for Future Research », Journal of the Association for Information Systems, vol. 23, no 2, 2022, p. 447-490.

SÁENZ, Josune, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, PENALBA-AGUIRREZABALAGA, Carmela; « Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance », Information & Management, vol. 59, no 8, 2022, p. 1-14.

RAYMOND, Louis, BERGERON, François, CROTEAU, Anne-Marie, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, UWIZEYEMUNGU, Sylvestre; « Information technology-enabled explorative learning and competitive performance in industrial service SMEs: a configurational analysis », Journal of Knowledge Management, vol. 24, no 7, 2020, p. 1625-1651.

RAYMOND, Louis, MAILLET, Éric, TRUDEL, Marie-Claude, MARSAN, Josianne, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, PARÉ, Guy; « Advancing laboratory medicine in hospitals through health information exchange: a survey of specialist physicians in Canada », BMC Medical Informatics and Decision Making, vol. 20, 2020, p. 1-13.

ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, RAYMOND, Louis; « Enabling innovation in the face of uncertainty through IT ambidexterity: A fuzzy set qualitative comparative analysis of industrial service SMEs », International Journal of Information Management, vol. 50, 2020, p. 244-260.

OPPONG-TAWIAH, Divinus, WEBSTER, Jane, STAPLES, Sandy D., CAMERON, Ann-Frances, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, HUNG, Tam Y.; « Developing a gamified mobile application to encourage sustainable energy use in the office », Journal of Business Research, vol. 106, 2020, p. 388-405.

MESGARI, Mostafa (Arvin), OKOLI, Chitu, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana; « Creating Rich and Representative Personas by Discovering Affordances », IEEE Transactions on Software Engineering, vol. 45, no 10, 2019, p. 967-983.

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Book chapters (4)

ARANO IRIZAR, Aritz, SÁENZ, Josune, PENALBA-AGUIRREZABALAGA, Carmela, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana; « Digital marketing, customer relational capital, and marketing innovation as driving forces of product innovation performance in organic farming », Proceedings IFKAD 2024 : Translating Knowledge into Innovation Dynamics, Institute of Knowledge Asset Management (IKAM), 2024, p. 1924-1938.

ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, RAYMOND, Louis; « A Complex Adaptive Systems View of Digital Ecodynamics for Business Performance among Manufacturing SMEs », Proceedings of the 55th Annual Hawaii International Conference on System Sciences, HICSS, 2022, p. 6531- 6540.

LÓPEZ-DE-IPIÑA, Diego, BADIOLA, Julen, SILVA PALACIOS, Daniel Andrès, CASADO-MANSILLA, Diego, NOT, Elena, LEONARDI, Chiara, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, PORTO GOMEZ, Igone; « A Collaborative Environment to Boost Co-Production of Sustainable Public Services », 2022 7th International Conference on Smart and Sustainable Technologies (SpliTech), SplitTech, 2022, p. 944-949.

KOROSEC, Marion, NEGOITA, Bogdan, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, VIAL, Gregory, BOASEN, Jared, FERNANDEZ SHAW, Juan, LÉGER, Pierre-Majorique; « Understanding the Nature and Constituent Elements of Artificial Intelligence-Based Applications: A Scoping Review Research in Progress », HCI International 2022 – Late Breaking Papers: Interacting with eXtended Reality and Artificial Intelligence: 24th International Conference on Human-Computer Interaction, HCII 2022, Virtual Event, June 26 – July 1, 2022, Proceedings, Springer, 2022, p. 319-328.


This selection of supervision activities covers the last five years.

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Master's thesis direction – MSc in Management (4)
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Supervised project supervision – MSc in Management (7)
Intégration de la donnée dans un tableau de bord pour la gestion de clientèle chez Hydro-Québec , by Sandrine Auclair
September 2024

La mise en place d'un jeu de données Jira ainsi que des tableaux de bord Power BI afin d'encadrer la gestion des demandes d'équipes agiles , by Tommy Han
September 2024

In codirection with : TITAH, Ryad
Adaptation et Impact de la Méthodologie Agile dans un Contexte Bancaire Traditionnel: Étude de Cas chez Desjardins , by Julien Boileau
September 2024

Analyse de l'automatisation du marketing dans l'entreprise Forum et recommandations pour l'optimiser à travers HubSpot CRM , by Mayra Leyva Robledo
January 2024

Les meilleures pratiques pour choisir une solution numérique , by Salomé Cordonnier
August 2023

BRP's omnichannel strategy analysis and recommendations for an optimal digital experience in its customer journey , by Felipe Alberto Gonzalez Fernandez
August 2023

In codirection with : TAMS, Stefan
Business Intelligence for Active Outreach , by Mohammed Al Ali
August 2023