hec.ca > Faculty

Ana Ortiz de Guinea Lopez de Arana

Professor,  Department of Information Technologies

Ana Ortiz de Guinea Lopez de Arana

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : ana.ortiz-de-guinea@hec.ca
Phone : 514 340-7817
Secretary: 514 340-6476
Fax : 514 340-6132
Office : 4.375

Other title(s)


  • Ph. D. (Management), Queen's University
  • M. Sc. (Management), University of Lethbridge
  • Graduate degree (ingénierie en informatique), Universidad de Deusto


  • Emotional and cognitive processes during interactions with information systems
  • Organizational and individual level perceptions of information systems
  • Quantitative methods and their application in Information systems research

This publication selection covers the last five years.


Journal articles (9)

SÁENZ, Josune, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, PENALBA-AGUIRREZABALAGA, Carmela; « Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance », Information & Management, vol. 59, no 8, 2022, p. 1-14.

STEININGER, Dennis M., MIKALEF, Patrick, PATELI, Adamantia, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana; « Dynamic Capabilities in Information Systems Research: A Critical Review, Synthesis of Current Knowledge, and Recommendations for Future Research », Journal of the Association for Information Systems, vol. 23, no 2, 2022, p. 447-490.

RAYMOND, Louis, BERGERON, François, CROTEAU, Anne-Marie, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, UWIZEYEMUNGU, Sylvestre; « Information technology-enabled explorative learning and competitive performance in industrial service SMEs: a configurational analysis », Journal of Knowledge Management, vol. 24, no 7, 2020, p. 1625-1651.

OPPONG-TAWIAH, Divinus, WEBSTER, Jane, STAPLES, Sandy D., CAMERON, Ann-Frances, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, HUNG, Tam Y.; « Developing a gamified mobile application to encourage sustainable energy use in the office », Journal of Business Research, vol. 106, 2020, p. 388-405.

RAYMOND, Louis, MAILLET, Éric, TRUDEL, Marie-Claude, MARSAN, Josianne, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, PARÉ, Guy; « Advancing laboratory medicine in hospitals through health information exchange: a survey of specialist physicians in Canada », BMC Medical Informatics and Decision Making, vol. 20, 2020, p. 1-13.

ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, RAYMOND, Louis; « Enabling innovation in the face of uncertainty through IT ambidexterity: A fuzzy set qualitative comparative analysis of industrial service SMEs », International Journal of Information Management, vol. 50, 2020, p. 244-260.

MESGARI, Mostafa, OKOLI, Chitu, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana; « Creating Rich and Representative Personas by Discovering Affordances », IEEE Transactions on Software Engineering, vol. 45, no 10, 2019, p. 967-983.

MAILLET, Éric, PARÉ, Guy, CURRIE, Leanne M., RAYMOND, Louis, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, TRUDEL, Marie-Claude, MARSAN, Josianne; « Laboratory testing in primary care: A systematic review of health IT impacts », International Journal of Medical Informatics, vol. 116, 2018, p. 52-69.

CAMERON, Ann-Frances, BARKI, Henri, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, COULON, Thibaut, MOSHKI, Hanieh; « Multicommunicating in Meetings: Effects of Locus, Topic Relatedness, and Meeting Medium », Management Communication Quarterly, vol. 32, no 3, 2018, p. 303-336.


Book chapters (1)

KOROSEC, Marion, NEGOITA, Bogdan, ORTIZ DE GUINEA LOPEZ DE ARANA, Ana, VIAL, Gregory, BOASEN, Jared, FERNANDEZ SHAW, Juan, LÉGER, Pierre-Majorique; « Understanding the Nature and Constituent Elements of Artificial Intelligence-Based Applications: A Scoping Review Research in Progress », HCI International 2022 – Late Breaking Papers: Interacting with eXtended Reality and Artificial Intelligence: 24th International Conference on Human-Computer Interaction, HCII 2022, Virtual Event, June 26 – July 1, 2022, Proceedings, Springer, 2022, p. 319-328.

This selection of supervision activities covers the last five years.


Supervised project supervision – MSc in Management (5)

Analyse de l'automatisation du marketing dans l'entreprise Forum et recommandations pour l'optimiser à travers HubSpot CRM , by Mayra Leyva Robledo
January 2024

Les meilleures pratiques pour choisir une solution numérique , by Salomé Cordonnier
August 2023

BRP's omnichannel strategy analysis and recommendations for an optimal digital experience in its customer journey , by Felipe Alberto Gonzalez Fernandez
August 2023

In codirection with : TAMS, Stefan
Business Intelligence for Active Outreach , by Mohammed Al Ali
August 2023

In codirection with : TAMS, Stefan
Évaluation et test du portail client chez Pratt & Whithey Canada , by Ali Douhayni
September 2018