Students
MBA Team Places 3rd at the Asper Business Case Competition
February 25, 2026
HEC Montréal distinguished itself at the 2026 edition of the Asper Business Case Competition, a major student case-solving contest held in Winnipeg from February 18 to 22.
Caption
Quynh Phuong Vu, Maxime Bourdeau, Guillaume René, Nimara Ashbah and Kassandra Cyrenne.
Organized by the University of Manitoba, the event brings together MBA students from leading business schools each year and challenges them to tackle real strategic issues in a highly competitive environment.
The delegation representing HEC Montréal earned 3rd place. The team stood out for the rigour of its analysis, the relevance of its recommendations, and the quality of its presentation before the panels of judges.
The team was composed of Quynh Phuong Vu, Maxime Bourdeau, Guillaume René, and Kassandra Cyrenne, under the supervision of their coach, Nimara Ashbah.
“The team tackled real-world business challenges under pressure, demonstrating sharp thinking, resilience, and strong collaboration. Watching their growth throughout the competition was incredibly fulfilling.”
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Nimara Ashbah
About the Asper Business Case Competition
Organized by the I.H. Asper School of Business, the Asper Business Case Competition brings together university teams each year to rapidly analyse complex organizational challenges and propose actionable recommendations. The event is recognized for its high level of rigour and for the quality of its judges from the business community.
Acknowledgements
HEC Montréal’s University Competitions Service extends its thanks to all experts who contributed to the training and preparation of the student delegation, as well as to the HEC Montréal Alumni Association for its financial support.
