HEC Montréal takes the podium at Happening Marketing

The HEC Montréal delegation won six podiums and came in 3^rd in the overall rankings of Happening Marketing 2025, which is regarded as the leading interuniversity marketing competition in Eastern Canada. Moreover, the Committee of the Year Award was presented to the HEC Montréal Competitions Committee, and Elizabeth Fortin, a member of the Sports team, was named MVP (Most Valuable Player).

Nearly 600 people from 12 Canadian universities participated in the event that took place from March 21 to 23, 2025 at UQAM’s School of Management (ESG UQAM), under the theme “Notre dernière danse” [Our last dance]. The School team, comprising over 40 Bachelor of Business Administration (BBA) students, won plaudits for its creativity and high-quality presentations.

HEC Montréal thus became one of only two academic institutions in 2024-2025 to be ranked in the top 3 of the four competitions of the Regroupement étudiant des facultés d’administration de l’est du Canada [Students’ Association of Management Faculties of Eastern Canada] (RÉFAEC): Sommet GRH (1^st place), Jeux du commerce (2^nd), Financial Open (3^rd), Happening Marketing (3^rd).

Podium finishes for the HEC Montréal delegation

Delegation members, coaches and support team

• Delegation Coordinator: Victor Valois
• Head Coach: Jean-François St-Pierre
• Surprise Case: Aniss Daoudi, Constance Genthial, Florence Giguère Coach: Jean-François St-Pierre
• Advertising Contract: Estelle Collado, Naomi Éthier, Alice Lafrenière, William Muckle Coaches: Sylvie Lefort, Jean-François St-Pierre, Claudia Trudeau
• Quiz: Laurence Brossard, Yohan Comeau, Marie-Laurence Semco Coaches: Sandrine Bélanger, Anne-Sophie Perras
• B2B Marketing: Philippe Arsenault, Florence Giguère, William Jagura Coaches: Félicia Galipeau, Clément Leclerc
• Experiential Marketing: Olivia Jalby, Clara Langevin, Noémie Nantel Coaches: Samuel Cormier, Charles-Ely Legris
• International Marketing: Constance Genthial, Kevin Moslehi, Marième Sall Coach: Thomas Verzar
• Digital Marketing: Lalie Duhoux, Laura Morganti, Béatrice Romero Coaches: Anaïs Boisvert, Angélie Maheux
• Marketing – Human Resources: Noah Charron, Amélia de Castris, Charlotte Lafontaine
  Coach: Manal Khales
• Strategic Marketing: Aniss Daoudi, Catherine Laberge, Guillaume Payette Coach: Marianne Bourdon
• Participation: Simon Boucher-Costi, Giulia Dalla Coletta, Mathieu Gaudreau, Thelma Palestri
• Social Component: Aymeric Beaulieu, Sean Larocque, Lola Roca, Élie Rouillard Coaches: Alycia Black, Dominique Drouin, Amélie Vachon
• Sport: Lucas Charland, Lara Dubois, Élizabeth Fortin, Émilie Fourmond, Matthew Kolatschek, Cedrik Ouellette, Juliette Riverin, Éloi Villemer Coach: Nicolas Potvin
• Voluntary Support Team: Ulysse Deschênes, Baptiste Fanton, Victoria Maheux, Lambert Nadeau, Florence Perreault

The School’s University Competitions Service would like to thank all those who contributed to the success of these students, as well as the HEC Montréal Alumni Association for its financial support.

Find out more

BBA 

Happening Marketing 2025 [in French only]