HEC Montréal rules the podium at the Marketing Happening 2019
April 2, 2019
Association Radio Vidéo
For the third time in the past four editions, the HEC Montréal delegation took first place overall at the annual Marketing Happening, held on the Université de Sherbrooke campus on March 29 and 30.
The School shared the podium with the teams from the Université Laval Faculté des Sciences de l’administration (2nd place) and the Concordia University John Molson School of Business (3rd place).
The HEC Montréal students did a great job, placing in the top three in seven of the ten disciplines in the competition. The event brought together over 450 students from 10 eastern Canadian universities.
The HEC Montréal delegation placed in seven events:
|
Discipline |
Place |
|
Marketing communication (the Contract) |
2nd |
|
Marketing news quiz |
2nd |
|
Marketing – Surprise case |
3rd |
|
B2B marketing |
3rd |
|
Experiential marketing |
1st |
|
Participation |
2nd |
|
Sports |
1st |
The 37 students in the delegation, by discipline:
Marketing communication (the Contract): Laura Corriveau, Peter Winckler, Louise Faudeux and Michaëlle Bélanger
Coaches: Jean-François St-Pierre, Sylvie Lefort and Mathilde Fresne
Marketing news quiz: Laurie-Anne St-Pierre, Lorie-Ann Laplante-Hamel and Mélanie Banville
Coach: Flavie Sumu
Marketing – Surprise case: Anaïs Boisvert, Clara Pochard and Anne-Marie Jean
Coach: Jean-François St-Pierre
B2B marketing: Mika Beauchamp, Théophile Clerc and Clara Pochard
Coaches: Félicia Galipeau and Clément Leclerc
Experiential marketing: Safia Lukawecki, Maryté Desruisseaux-Rouillard and Rachel Prévost
Coaches: Vincent Bastien, Audrée Archambault and Charles-Ely Legris
Digital marketing: Anaïs Boisvert, Vincent Laloux and Archibald Arveiller
Coach: Anne-Marie Boisvert
Strategic marketing: Elizabeth Fontaine, Frédérique Lalonde and Sabrina Bussières-Vega
Coaches: René Gendreau and Marianne Veilleux
Participation: Jérémie Gagnon, Anne-Marie Jean, Adriana Marquis-Duzinq, Karl-Éric Pilon Amélie Ledoux, Béatrice Bernier-Roy and Nathan Ward-Raymond
Sports: Thierry Deschamps, Marc-Antoine Pedneault, Jean-Sébastien Normandeau, Virginie Parent, Sarah Nadeau, Karyne Seracino, Marie-Ève Vaudrin and Nathan Ward-Raymond
Coaches: Corentin Mercier and Robin Houenoussi
Social: Arianne Dubé, Catherine Bédard, Marc-André Côté and Felipe Gomez
Coach: Sasha Konjkave
Delegation co-ordinator: Elizabeth Mac Neil
Ambassador (accompanying the delegation): Laurence Landry-Leduc
Head coach for the academic teams: Jean-François St-Pierre
The students and coaches wish to thank the some one hundred School alumni and friends who came out to support them throughout the term as they prepared for the Marketing Happening 2019.