News > 2019 > HEC Montréal rules the podium at the Marketing Happening 2019

HEC Montréal rules the podium at the Marketing Happening 2019

April 2, 2019

Association Radio Vidéo

For the third time in the past four editions, the HEC Montréal delegation took first place overall at the annual Marketing Happening, held on the Université de Sherbrooke campus on March 29 and 30.

The School shared the podium with the teams from the Université Laval Faculté des Sciences de l’administration (2nd place) and the Concordia University John Molson School of Business (3rd place).

The HEC Montréal students did a great job, placing in the top three in seven of the ten disciplines in the competition. The event brought together over 450 students from 10 eastern Canadian universities.

The HEC Montréal delegation placed in seven events:



Marketing communication (the Contract)


Marketing news quiz


Marketing – Surprise case


B2B marketing


Experiential marketing






The 37 students in the delegation, by discipline:

Marketing communication (the Contract): Laura Corriveau, Peter Winckler, Louise Faudeux and Michaëlle Bélanger

Coaches: Jean-François St-Pierre, Sylvie Lefort and Mathilde Fresne


Marketing news quiz: Laurie-Anne St-Pierre, Lorie-Ann Laplante-Hamel and Mélanie Banville

Coach: Flavie Sumu


Marketing – Surprise case: Anaïs Boisvert, Clara Pochard and Anne-Marie Jean

Coach: Jean-François St-Pierre


B2B marketing: Mika Beauchamp, Théophile Clerc and Clara Pochard

Coaches: Félicia Galipeau and Clément Leclerc


Experiential marketing: Safia Lukawecki, Maryté Desruisseaux-Rouillard and Rachel Prévost

Coaches: Vincent Bastien, Audrée Archambault and Charles-Ely Legris


Digital marketing: Anaïs Boisvert, Vincent Laloux and Archibald Arveiller

Coach: Anne-Marie Boisvert


Strategic marketing: Elizabeth Fontaine, Frédérique Lalonde and Sabrina Bussières-Vega

Coaches: René Gendreau and Marianne Veilleux


Participation: Jérémie Gagnon, Anne-Marie Jean, Adriana Marquis-Duzinq, Karl-Éric Pilon Amélie Ledoux, Béatrice Bernier-Roy and Nathan Ward-Raymond

Sports: Thierry Deschamps, Marc-Antoine Pedneault, Jean-Sébastien Normandeau, Virginie Parent, Sarah Nadeau, Karyne Seracino, Marie-Ève Vaudrin and Nathan Ward-Raymond

Coaches: Corentin Mercier and Robin Houenoussi


Social: Arianne Dubé, Catherine Bédard, Marc-André Côté and Felipe Gomez

Coach: Sasha Konjkave


Delegation co-ordinator: Elizabeth Mac Neil


Ambassador (accompanying the delegation): Laurence Landry-Leduc


Head coach for the academic teams: Jean-François St-Pierre


The students and coaches wish to thank the some one hundred School alumni and friends who came out to support them throughout the term as they prepared for the Marketing Happening 2019.