HEC Montréal students shine at the MUCH Marketing Week!

February 2, 2015

With three case competitions out of four won by the teams of HEC Montréal, a second prize and a jury’s favourite prize, the BBA students of our school earned top honours at the MUCH Marketing Week (SMMW) held on January 26-30!

Indeed, Florence Cadieux-Perron, Cyril Nautin and Rachel Sicotte won the Marketel case; Alissa André, Valentin Roux-Dufort and Catherine St-Pierre won the L’Oréal case; while Jonathan Ménard, Catherine Léveillé and Justine Santot won the PPL Connect case. In the Mosaic case, the team made up of Katrina Albert, Audrey-Anne Legault and Marc-Antoine Hébert won second place. Marc-Antoine Hébert also received the jury’s favourite prize.

Launched in 2007 and organized by students from the four schools of management in Montreal, the SMMW is a five-day event focused on marketing. The purpose of the event is to inform participants on the labour market reality, the importance of a solid business network, and the post-graduation opportunities available to them. Every year, over 400 students take part in the SMMW where four case competitions, each sponsored by a company, are held. A team from each school competes in each case competition.

Congratulations to all the winners for their impressive performance!


Marketel case: Florence Cadieux-Perron, Cyril Nautin and Rachel Sicotte.


L'Oréal case: Alissa André, Valentin Roux-Dufort and Catherine St-Pierre.


PPL Connect case: Catherine Léveillé, Jonathan Ménard and Justine Santot.


Mosaic case: Katrina Albert, Marc-Antoine Hébert (jury’s favourite prize) and Audrey-Anne Legault.  

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