HEC Montréal scores again at a case competition in California

April 22, 2013

The team of BBA students – Justine Authier, Étienne Chabot, Arianne Gravel and Edmond Vlandis – won two awards on April 20 at the International Collegiate Business Strategy Competition held by The California State University.

Coached by Guest Professor René Gendreau (Marketing), who is in charge of university competitions at HEC Montréal, the winning delegation took first place in the “Outstanding Reports” category and second place for “Outstanding Performance.” Close to 30 teams from around the world took part in the 49th edition of this huge case competition, spread out over 10 weeks.

The groups entered in the competition had the experience of running their own fictitious companies since February, making all the relevant strategic and operational decisions over a simulated five-year time span. They had to write a strategic business plan and an annual report, culminating with an oral presentation in California to a jury consisting of actual business executives.

Congratulations to the four students and their coach!


René Gendreau, Edmond Vlandis, Arianne Gravel, Justine Authier and Étienne Chabot.

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