Course details
Topics in Pricing Models
MATH 80617A
The course covers a series of pricing models that are useful in practice. It starts by an introduction to the main concepts underlying pricing decisions in different market structures. Next, it covers a variety of pricing contexts, with the aim of deriving in each case suitable pricing strategies.
Themes covered
- The economics and marketing of pricing
- Pricing strategically in (imperfectly) competitve markets while anticipating other firms' responses
- Assessing the impact of price on demand (and other variables e.g. perception and buying intention) using easy-to-implement statistical models.
- Multi-attribute models and conjoint analysis and their use in measuring consumer's perception of price
- Adapting prices to diffusion effects (e.g. social imitation and word-of-mouth effects)
- Pricing perishable products and services
Course code
MATH 80617A
Subject
Mathematics
Program
PhD
Instruction mode
On-site learning
Credits
3