Artificial intelligence is playing an increasingly important role in organizations. For example, it enhances customer relationships and improve business processes. The pedagogical approach of this course promotes the learning of these fundamental concepts through lectures, real-world case studies, and hands-on exercises, as well as through individual and team assignments. By the end of the course, students will have mastered the essential elements needed to understand how artificial intelligence fits within organizations' digital initiatives, along with the best practices that support its effective implementation and use in a business context