The Pôle Médias HEC Montréal and Turbulent have launched a research partnership in strategy and software for content monetization and community engagement

Tuesday November 15, 2016

The Pôle médias HEC Montréal is proud to join Turbulent in the creation of a research partnership. The research aims to provide a deep analysis of Turbulent’s strategies and conversion platforms.

More specifically, the strategies and platforms analyzed will be based on their major projects including their work for Cloud Imperium Games on the Star Citizen crowdfunding campaign. The statistics and strategic research will focus on the analysis of links between publications, the reaction of the online community and its effect on content monetization. The objective is to identify the most promising practices when managing an online community.

This partnership aims to combine Turbulent’s operational knowledge and its software expertise in the distribution of cultural and entertainment content via digital platforms (video, games and educational content) with HEC Montréal’s expertise in research and data analysis. With this partnership, the Pôle médias HEC Montréal will develop and validate analytical models in order to push forward scientific knowledge in the area.

"We are pleased to partner with Turbulent, with its leading expertise in web distribution, so that we can continue to bridge the gap between academics and the business world," said Sylvain Lafrance, Director of Pôle médias HEC Montréal and Director of Gestion magazine.

"This partnership will allow us to expand our conceptual abilities of product development and digital distribution strategy through scientific analysis of statistical data and contexts. We hope, among other things, to better understand the behavior and motivations of our digital distribution platforms users," said Mark Beaudet, President of Turbulent.

About Pôle médias HEC Montréal

The Pôle médias HEC Montréal is a research, training and knowledge transfer unit in the media and entertainment field. To support Québec businesses from the media and entertainment sector, the Pôle médias HEC Montréal promotes dialogue between university researchers and business leaders dealing with important challenges in business environments, which are in profound transformation.

About Turbulent

Turbulent is a Montreal-based digital production company founded in 2002. The company specializes in software distribution and content monetization for digital audiences in the fields of gaming, media and education. Turbulent has over 70 employees and exports more than 55% of its software solutions and marketing services outside of Quebec. Turbulent played a key role in the Star Citizen Game crowdfunding campaign by creating and continuously expanding the platform which was instrumental in raising more than $ 120 million and earned a Guinness record for crowdfunding.

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Information :

Pôle médias HEC Montreal
Éloi Lafontaine-Beaumier | Research Coordinator and Project Manager
514 340-6000 ext. 1999 | pole.medias@hec.ca