June 3, 2016
Professors Ryad Titah, Pierre-Majorique Léger and Jean Talbot were presented with the 2016 AIM-CCMP award for the best case study in information systems, on May 31, in Paris.
This refereed competition, organized every year by the Association Information et Management (AIM) and the Centrale de cas et de médias pédagogiques of the Chambre de commerce et d’industrie de Paris (CCMP), rewards cases in the field of information systems for their pedagogical, teaching and methodological qualities, in particular their use of multimedia technology.
The professors’ case describes the process for ordering computers at the Coop HEC Montréal. It was designed in the form of a multimedia case intended to create an authentic learning experience in business case analysis. “There is a particularly pressing need for this type of environment, since to our knowledge there is as yet no tool for simulating the variety, complexity and uncertainty characterizing the processes of collecting information, identifying needs and arriving at a diagnosis in the context of a business analysis,” say the authors. “Understanding and mastering these processes are crucial competencies for business analysts and professionals in information technologies.”
More specifically, this case constitutes a detailed and real-life description of the complete process for ordering computers, from the time the customer first visits the Coop HEC Montréal store or consults its website, right up to the moment he or she takes possession of the computer. The case also describes, in detail, the intermediate steps (e.g. procurement) between the time the order is placed and the product is sold, including all the exceptional situations that may occur over this period. It is a decision-based case, insofar as students have to analyze the situation and suggest improvements to the process described.
Congratulations to the three professors!
Ryad Titah, Pierre-Majorique Léger and Jean Talbot.