A new short undergraduate program to learn digital marketing

HEC Montréal is adding to its marketing programs this Fall by introducing a short undergraduate program in digital marketing.

In addition to covering the fundamentals of marketing approaches, this short undergraduate program will help develop practical skills in digital marketing and Web analytics.

Through five courses, students will be able to learn how to use digital and artificial intelligence tools to support marketing analysis and decision-making. The program also provides core competencies in Web analytics to measure, analyze and interpret data from digital interactions.

Practice-oriented and flexible

The teaching method prescribed in this program includes simulations and case studies. Thus, the acquired skills can be easily transferred to any professional environment.

Courses in this program can be taken in hybrid format (alternating between classroom and remote sessions) or entirely in person. The study plan can be followed both full-time and part-time.

Accelerated admission to a certificate

This short undergraduate program is equivalent to half of a certificate. Completing it, therefore, allows you to continue your studies to obtain a certificate. Three options are available:

• Certificat en gestion du marketing
• Certificat personnalisé en administration
• Certificat multidisciplinaire en gestion

This short program and all the above certificates are offered only in French.