New branding for changing times!
HEC Montréal Foundation and Alumni Relations is proud to launch its revitalized brand identity, which encapsulates its steadfast ambition to empower a bold new generation of business professionals, enable high-impact management research and inspire social and economic progress at a time of a massive change on every front.
The new logo spins the plus sign from the previous iteration of the logo around into a multiplication sign, thus representing the evolution from linear progress to exponential impact. The resulting symbol is also reminiscent of a crossroads, evoking the proud and powerful convergence between the alumni community and donors.
The four colours that make up the “X” convey four arrows pointing toward the centre. They suggest the synergy and diversity that set this community apart. These arrows also depict the dynamic flow of donors’ funds toward the Foundation, to then be redirected to up-and-coming leaders and promising research projects that will tackle the challenges of our complex world head-on.
“We know we can count on our biggest and most organic allies as we work to shape the future. When it comes to trying to solve some of the most urgent issues of our time —the explosive growth of AI, sustainable transition, new trade imperatives, transformations in health and social services — management, leadership and organization will inevitably be factors in the equation.” Michel Patry, President and Chief Executive Officer, HEC Montréal Foundation
“The amplifying power of a tight-knit community is undeniable. This new image drives home the transformative role HEC Montréal alumni and donors can play in redefining our economy and multiplying the possibilities both for their alma mater and for the leaders of tomorrow.” Mélanie Gagnon, Director, HEC Montréal Foundation and Alumni Relations
Future-forward management Xcellence.