LUSSIER, Bruno, GRÉGOIRE, Yany, VACHON, Marc-Antoine;
« The role of humor usage on creativity, trust and performance in business relationships: An analysis of the salesperson-customer dyad »,
Industrial Marketing Management, vol. 65, 2017, p. 168-181.
LUSSIER, Bruno, OUELLET, Jean-François, GUIZANI, Haithem;
« Vos vendeurs savent-ils gérer les objections de leurs clients? Attention: c'est une arme à double tranchant! »,
Gestion - revue internationale de gestion, Vol. 39, no 4, Hiver 2015, p. 156-163.
LACROIX, Caroline, LUSSIER, Bruno, OUELLET, Jean-François;
« Concern with the Well-Being of Future Generations Makes Salespeople More Innovative - But Does It Make Them More Performant? »,
Journal of Marketing Development and Competitiveness, Vol. 8, no 3, 2014, p. 49-58.
