RADANIELINA HITA, Marie Louise, GRÉGOIRE, Yany, LUSSIER, Bruno, BOISSONNEAULT, Simon, VANDENBERGHE, Christian, SÉNÉCAL, Sylvain;
« An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying »,
Journal of the Academy of Marketing Science, vol. 51, no 1, 2023, p. 132-152.
LUSSIER, Bruno, CHAKER, Nawar N, HARTMANN, Nathaniel, RANGARAJAN, Deva;
« Lone wolf tendency and ethical behaviors in sales: Examining the roles of perceived supervisor support and salesperson self-efficacy »,
Industrial Marketing Management, vol. 104, 2022, p. 304-316.
LUSSIER, Bruno, HARTMANN, Nathaniel, BOLANDER, Willy;
« Curbing the Undesirable Effects of Emotional Exhaustion on Ethical Behaviors and Performance: A Salesperson–Manager Dyadic Approach »,
Journal of Business Ethics, vol. 169, no 4, 2021, p. 747-766.
LUSSIER, Bruno, PHILP, Matthew, HARTMANN, Nathaniel, WIELAND, Heiko;
« Social anxiety and salesperson performance: The roles of mindful acceptance and perceived sales manager support »,
Journal of Business Research, vol. 124, 2021, p. 112-125.
GUAY, Anne-Geneviève, LUSSIER, Bruno, GÉLINAS, Marianne;
« Teaology : la beau-thé à la conquête du marché canadien / Teaology: Innovative Skin Care Infuses Canadian Market »,
Revue internationale de cas en gestion, vol. 18, no 3, 2020, p. 1-19.
LUSSIER, Bruno, GRÉGOIRE, Yany, VACHON, Marc-Antoine;
« The role of humor usage on creativity, trust and performance in business relationships: An analysis of the salesperson-customer dyad »,
Industrial Marketing Management, vol. 65, 2017, p. 168-181.
