Le contenu

Bruno Lussier

Associate Professor,  Department of Marketing


Bruno Lussier

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email: bruno.lussier@hec.ca
Phone: 514 340-1421
Secretary: 514 340-6427
Fax: n/a
Office: 4.503

Other title(s)

Education

  • Docteur ès Sciences de Gestion, Université de Grenoble
  • MBA en gestion des entreprises, Université Laval
  • Baccalauréat en sciences de la santé, Université Concordia

Expertise

  • Sales force effectiveness
  • Sales management
  • Business development
  • Relationship marketing
  • Business-to-business (B2B) marketing
  • Mental health and well-being
  • Ethics

Current research

  • Forthcoming

This publication selection covers the last five years.


+

Journal articles (7)


LUSSIER, Bruno, HARTMANN, Nathaniel, BOLANDER, Willy; « Curbing the Undesirable Effects of Emotional Exhaustion on Ethical Behaviors and Performance: A Salesperson–Manager Dyadic Approach », Journal of Business Ethics, vol. 169, no 4, 2021, p. 747-766.

LUSSIER, Bruno, PHILP, Matthew, HARTMANN, Nathaniel, WIELAND, Heiko; « Social anxiety and salesperson performance: The roles of mindful acceptance and perceived sales manager support », Journal of Business Research, vol. 124, 2021, p. 112-125.

HARTMANN, Nathaniel, LUSSIER, Bruno; « Managing the sales force through the unexpected exogenous COVID-19 crisis », Industrial Marketing Management, vol. 88, 2020, p. 101-111.

GUAY, Anne-Geneviève, LUSSIER, Bruno, GÉLINAS, Marianne; « Teaology : la beau-thé à la conquête du marché canadien / Teaology: Innovative Skin Care Infuses Canadian Market », Revue internationale de cas en gestion, vol. 18, no 3, 2020, p. 1-19.

LUSSIER, Bruno, HALL, Zachary; « Cooperation in B2B relationships: Factors that influence customers' perceptions of salesperson cooperation », Industrial Marketing Management, vol. 69, 2018, p. 209-220.


LUSSIER, Bruno, GRÉGOIRE, Yany, VACHON, Marc-Antoine; « The role of humor usage on creativity, trust and performance in business relationships: An analysis of the salesperson-customer dyad », Industrial Marketing Management, vol. 65, 2017, p. 168-181.

+

Books (2)


BRUNET, Johanne, COLBERT, François, LAPORTE, Sandra, LEGOUX, Renaud, LUSSIER, Bruno, TABOUBI, Sihem; Marketing Management, Chenelière Éducation, 2018.

BRUNET, Johanne, COLBERT, François, LAPORTE, Sandra, LEGOUX, Renaud, LUSSIER, Bruno, TABOUBI, Sihem; Gestion du marketing, Chenelière Éducation, 2017.

+

Book chapters (2)


HARTMANN, Nathaniel, WIELAND, Heiko, LUSSIER, Bruno; « An exploration of sales activities from a service ecosystems perspective », A Research Agenda for Sales, Edward Elgar Publishing, 2021, p. 1-19.

KLEIN, Michel, POUJOL, Fanny, LUSSIER, Bruno, FOURNIER, Christophe; « COMBINING CRITICAL INCIDENT TECHNIQUE ANDCONTENT ANALYSIS TO INVESTIGATE CRITICAL EMOTIONAL BEHAVIORSIN SALESPERSON-CUSTOMER INTERACTIONS », Qualitative Research: practices and challenges, Ludomedia, 2020, p. 62-80.


Winter 2021

Fall 2020

Winter 2020

Fall 2019


hec.ca > Faculty