MOUAKHAR-KLOUZ, Dania, D'ASTOUS, Alain, DARPY, Denis;
« I’m worth it or I need it? Self-gift giving and consumers’ self-regulatory mindset »,
Journal of Consumer Marketing, vol. 33, no 6, 2016, p. 447-457.
CARRILLAT, François, D'ASTOUS, Alain, CHARETTE COUTURE, Marie-Pier;
« How Corporate Sponsors Can Optimize The Impact of Their Message Content Mastering the Message: Improving the Processability And Effectiveness of Sponsorship Activation »,
Journal of Advertising Research, vol. 55, no 3, Septembre 2015, p. 255-269.
CARRILLAT, François, SOLOMON, Paul J., D'ASTOUS, Alain;
« Brand Stereotyping and Image Transfer in Concurrent Sponsorships »,
Journal of Advertising, vol. 44, no 4, 2015, p. 300-314.
AHMED, Sadrudin A., D'ASTOUS, Alain;
« Canada Taiwan Differences in Product-Country Perceptions »,
International Journal of Commerce and Management, Vol. 25, no 1, 2015, p. 38-51.
CARRILLAT, François, D'ASTOUS, Alain, BELLAVANCE, François, EID, François;
« On 'being there' A comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences »,
European Journal of Marketing, vol. 49, no 3-4, 2015, p. 621-642.
CARRILLAT, François, D'ASTOUS, Alain, MORISSETTE GRÉGOIRE, Émilie;
« Leveraging social media to enhance recruitment effectiveness A Facebook experiment »,
Internet Research, vol. 24, no 4, 2014, p. 474-495.
CARRILLAT, François, D'ASTOUS, Alain, CHRISTIANIS, Haralambos;
« Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors »,
Psychology & Marketing, vol. 31, no 11, Novembre 2014, p. 1024-1039.
CARRILLAT, François, D'ASTOUS, Alain;
« The complementarity factor in the leveraging of sponsorship »,
International Journal of Sports Marketing & Sponsorship, vol. 15, no 1, Octobre 2013, p. 20-39.
CARRILLAT, François, D'ASTOUS, Alain, DAVOINE, Victor;
« The Sponsor-Event Geographical Match as a Dimension of Event-Sponsor Fit: An Investigation in Europe and North America »,
Australasian Marketing Journal, Vol. 21, 2013, p. 264-270.
SOTIROPOULOS, Veneta, D'ASTOUS, Alain;
« Attidudinal, Self-Efficacy, and Social Norms Determinants of Young Consumers' Propensity to Overspend on Credit Cards »,
Journal of Consumer Policy, Vol. 36, no 2, Juin 2013, p. 179-196.
CARRILLAT, François, D'ASTOUS, Alain, LAZURE, Josianne;
« For Better, for Worse? What to Do When Celebrity Endorsements Go Bad »,
Journal of Advertising Research, vol. 53, no 1, 2013, p. 15-30.
