BOEUF, Benjamin, CARRILLAT, François, D'ASTOUS, Alain;
« Interference effects in competitive sponsorship clutter »,
Psychology & Marketing, vol. 35, no 12, 2018, p. 968-979.
MOUAKHAR-KLOUZ, Dania, D'ASTOUS, Alain, DARPY, Denis;
« I’m worth it or I need it? Self-gift giving and consumers’ self-regulatory mindset »,
Journal of Consumer Marketing, vol. 33, no 6, 2016, p. 447-457.
CARRILLAT, François, SOLOMON, Paul J., D'ASTOUS, Alain;
« Brand Stereotyping and Image Transfer in Concurrent Sponsorships »,
Journal of Advertising, vol. 44, no 4, 2015, p. 300-314.
CARRILLAT, François, D'ASTOUS, Alain, CHARETTE COUTURE, Marie-Pier;
« How Corporate Sponsors Can Optimize The Impact of Their Message Content Mastering the Message: Improving the Processability And Effectiveness of Sponsorship Activation »,
Journal of Advertising Research, vol. 55, no 3, 2015, p. 255-269.
CARRILLAT, François, D'ASTOUS, Alain, BELLAVANCE, François, EID, François;
« On 'being there' A comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences »,
European Journal of Marketing, vol. 49, no 3-4, 2015, p. 621-642.
CARRILLAT, François, D'ASTOUS, Alain, CHRISTIANIS, Haralambos;
« Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors »,
Psychology & Marketing, vol. 31, no 11, 2014, p. 1024-1039.
