MS1 en-us
MS2 Honorary Professor (m)
MS3 Honorary Professor (m)
MS4 Honorary Professor
Alain d'Astous
Contact information
HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Email :
Phone :
Secretary:
Fax : 514 340-5631
Office : 4.721
Education
- M. Sc. (marketing), Sherbrooke
- Ph.D. (Business Administration), University of Florida
Expertise
- Consumer Behaviour
- Marketing Research
- Influence of a Product's Country of Origin
This selection of supervision activities covers the last five years.
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Supervised project supervision – MSc in Management (2)
In codirection with : CARRILLAT, François
Impact des scandales sportifs et de marques sur l'attitude des consommateurs envers la marque et l'intention d'achat en situation de commandite et d'endossement , by Ilyas Lmokhtari
October 2017
Une enquête sur l'achat de cadeaux à soi , by Mercedes Urbina Rivas
September 2017