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Alain d'Astous

Honorary Professor,  Department of Marketing

Alain d'Astous

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : alain.dastous@hec.ca
Phone : 514 340-6416
Secretary: 514 340-6413
Fax : 514 340-5631
Office : 4.721

Education

  • M. Sc. (marketing), Sherbrooke
  • Ph.D. (Business Administration), University of Florida

Expertise

  • Consumer Behaviour
  • Marketing Research
  • Influence of a Product's Country of Origin

Current research

This selection of supervision activities covers the last five years.

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Supervised project supervision – MSc in Management (2)

In codirection with : CARRILLAT, François
Impact des scandales sportifs et de marques sur l'attitude des consommateurs envers la marque et l'intention d'achat en situation de commandite et d'endossement , by Ilyas Lmokhtari
October 2017

Une enquête sur l'achat de cadeaux à soi , by Mercedes Urbina Rivas
September 2017


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