MS1 en-us
MS2 Honorary Professor (m)
MS3 Honorary Professor (m)
MS4 Honorary Professor
MS2 Honorary Professor (m)
MS3 Honorary Professor (m)
MS4 Honorary Professor
Alain d'Astous
Honorary Professor, Department of Marketing
Contact information
HEC Montréal3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Email : alain.dastous@hec.ca
Phone : 514 340-6416
Secretary: 514 340-6427
Fax : 514 340-5631
Office : 4.721
Other title(s)
- Affiliated with the Carmelle and Rémi Marcoux Chair in Arts Management
- Member of the Groupe de recherche sur le marketing des arts
Education
- M. Sc. (marketing), Sherbrooke
- Ph.D. (Business Administration), University of Florida
Expertise
- Consumer Behaviour
- Marketing Research
- Influence of a Product's Country of Origin
Current research
This selection of supervision activities covers the last five years.
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Dissertation direction – PhD in Administration (1)
In codirection with : COLBERT, François
Le rôle de la continuité et de la discontinuité dans la transmission culturelle, by André Courchesne
March 2020
Le rôle de la continuité et de la discontinuité dans la transmission culturelle, by André Courchesne
March 2020
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Master's thesis direction – MSc in Management (2)
Les effets du pays d'origine à l'ère du protectionnisme, by Francis Charette
March 2019
March 2019
L'endossement de marque et la commandite dans le sport: les effets de la taille du portefeuille de marque et l'entitativité, by Nour El Houda Zahouani
September 2018
September 2018