A communication campaign was launched on Monday, March 20 to announce the renewed identity in the public domain. It includes ads in the media, on public transportation billboards, on highways, and on the HEC Montréal campus. It is also relayed via various types of content (texts, images, and short videos) on the School’s digital platforms.
Six members of HEC Montréal’s student and alumni communities are headlining this campaign. These men and women with their varied profiles embody “opportunities” through their career paths and achievements.
Better reflection of HEC Montréal
HEC Montréal has donned this renewed identity to become a space for the emergence of potential that echoes the individual and collective aspirations of young people, managers, and society.
This new positioning intends to change the traditional perception of the School among the public. For instance, it highlights the entrepreneurial essence of HEC Montréal, as well as its ability to support the most diverse career plans. It also articulates the relevance of the knowledge and solutions disseminated by the School’s teams in all spheres of the community.
This brand redefinition arises in the context of the 2020-2023 strategic plan. As a result, the School has reviewed its mission to emphasize its wish to contribute responsibly to the success of organizations and to sustainable social development. The School also feels compelled to reassert its standing in a changing world and an increasingly competitive academic environment.
