HEC Montréal experts available to comment on Black Friday and Cyber Monday

Tuesday November 17, 2015

As stores across the country gear up for the holiday shopping season, consumers are making their shopping lists, searching for Black Friday and Cyber Monday deals and identifying the stores that offer low prices and a positive shopping experience.

Experts from HEC Montréal are available to comment on these topics:


Customer revenge

Yany Grégoire, Associate Professor, Department of Marketing and Holder of the Chair in Service Marketing and Customer Experience

514 340-1493

  • Service failure
  • Service recovery
  • Online complaining
  • Online customer revenge
  • Relationship marketing



Sylvain Sénécal, Professor,  Department of Marketing and co-director, Tech3Lab and and Holder of the RBC Financial Group Chair of E-commerce

514 340-6980

  • Internet Marketing and E-Commerce
  • Online consumer behavior
  • Marketing and neurosciences
  • Consumer neuroscience


Jean-Luc Geha, Guest Professor, Department of Marketing

514 340-1655

  • B2B
  • Distribution (Strategy and Channels)
  • Customer Services
  • Call Centers
  • Sales in B2B and B2C
  • Sales Management
  • Managing Sales Teams in B2B and B2C
  • Consulting (Sales and Management)
  • Large Corporations (Management and Strategy)


Retail management

JoAnne Labrecque, Associate Professor, Department of Marketing

514 340-6800

  • Food distribution
  • Retail management
  • Consumer behaviour
  • Leisure activities


If you have trouble reaching an expert, please contact Media Relations or go to our Media Guide.


About HEC Montréal

A world-class French-language business school with an emphasis on multilingual teaching, HEC Montréal has over 13,000 students and trains 8,000 executives and managers from all industries every year. The School holds numerous accreditations and offers some 50 academic programs at all levels of university education. With 274 professors and researchers trained at the world’s most prestigious universities, HEC Montréal boasts cutting-edge management teaching and research. Some fifty research units, including 27 chairs—6 of them Canada Research Chairs—give the School its reputation for innovation, attracting students from close to 143 countries. HEC Montréal was Canada’s first business school and has trained over 82,000 students in all fields of management since its founding in 1907.

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Julie Lajoye, Media Relations Adviser, HEC Montréal
julie.lajoye@hec.ca or 514 340-7320

News room > Press releases > 2015 > HEC Montréal experts available to comment on Black Friday and Cyber Monday