Sylvain Sénécal

Associate Professor, Department of Marketing

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Personal page
Email: sylvain.senecal@hec.ca
Phone: 514 340-6980
Secretary: 514 340-6427
Fax: 514 340-5631
Office: 4.366

Other title(s)

Holder of the RBC Financial Group Chair of E-commerce

Education

M. Sc. (marketing), HEC Montréal
Ph. D. (marketing), HEC Montréal

Expertise

Internet marketing
Online consumer behavior

News

EDUlib and Tech³Lab nominated for the OCTAS awards
April 16, 2013

HEC Montréal announces Its imarkscore Index
November 17, 2011

Online Marketing Challenge: Our Teams Stand Out On Their First Try
September 15, 2011

Thèse dirigée

L’impact de l'âge sur la perception des avatars et son influence sur la perception de la marque incarnée par un avatar
February 9, 2011

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