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Sylvain Amoros
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Adjunct Professor, Department of Marketing

Liste Caracteristiques
  • Search engine optimization and Google google algorithm update
  • Paid search and search engine marketing
  • Programmatic media buying and online advertising (banners, videos, keywords, native)
  • Social media marketing, Tiktok and Meta algorithms (Facebook, Instagram)
  • Email marketing and automation
  • Optimization of ecommerce platforms
  • Dropshipping
  • Publishers ads monetization, email and marketing automation
  • Marketing technologies and GAFAM
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Pierre Balloffet
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Associate Professor, Department of Entrepreneurship and Innovation

Liste Caracteristiques
  • Marketing strategies and sustainable development issues
  • New trends in responsible consumer behavior
  • Critical concepts of marketing responsibility
  • Community effect and the growth of local and responsible consumption
  • The influence of ethical and eco-responsible brands