Introduction to user experience research concepts and methods
Introduction to user experience research concepts and methods in order to understand how the user perceives and lives his/her experience.
Themes covered
- Research types (descriptive predictive causal)
- Concepts of Measure reliability and validity
- Qualitative research concepts and methods in UX
- Quantitative research concepts and methods in UX
- Introduction to web analytics
Important notes
Course in French : MARK 60120 Cours mutuellement exclusif(s) : MARK 60118(A)
Vous ne pouvez pas vous inscrire à ce cours si vous avez réussi le cours MARK 60118(A).
Ce cours a pour but d'initier l'étudiant aux outils de comptabilité de gestion permettant de planifier, coordonner, contrôler et mesurer les actions organisationnelles en matière de développement durable.
Le rôle de l'information comptable est de favoriser la transparence, l'imputabilité et l'évaluation du rendement organisationnel. Dans cette optique, la comptabilité peut jouer un rôle de premier plan dans les organisations afin d'encourager, de communiquer et de supporter le déploiement d'initiatives environnementales, sociales et économiques.
L'objectif fondamental du cours est d'initier les étudiants aux outils de comptabilité de gestion qui permettent notamment de planifier, de coordonner, de contrôler et de mesurer les actions organisationnelles. En contexte de développement durable, ces outils permettent ainsi de refléter les incidences financières et non financières de différentes initiatives environnementales et sociales.
Themes covered
Ce cours permettra aux étudiants d'être sensibilisés aux aspects de comptabilité de gestion suivants :
La divulgation d'informations environnementales et sociales
L'identification la classification et l'imputation des coûts environnementaux
L'intégration des coûts environnementaux dans l'analyse de rentabilité;
L'analyse coût-volume-résultat à diverses situations en contexte de développement durable
Les outils de base pour l'analyse des projets d'investissement : délai de récupération; valeur actualisée nette et taux de rendement interne
La mesure de la performance environnementale sociale et économique
Le tableau de bord intégrant la perspective de développement durable
Initier l'étudiant aux complexités tant d'affaires que technologiques entourant l'utilisation des logiciels de gestion intégrée. Le cours couvrira différents aspects faisant partie de l'environnement du logiciel intégré SAP/ERP dans un contexte d'exécution du cycle d'exploitation de l'entreprise.
Le cours présente tour à tour les processus principaux du cycle d'exploitation (approvisionnement, production, ventes), en plus des processus financiers et de planification.
À la fin du cours, une simulation d'affaires à l'aide du logiciel ERPsim, vise à intégrer l'ensembles des acquis.
Themes covered
1. Introduction à l'utilisation des progiciels de gestion intégrée.
2. La gestion financière et le cycle d'exploitation.
3. Les décisions stratégiques et l'intelligence d'affaires.
4. La gestion financière et le contrôle de gestion.
5. Approvisionnement et production.
6 Planification ventes et distribution.
Important notes
Un ordinateur portable configuré selon les exigences technologiques de l'École est requis pour ce cours. Préalable(s) : COMP 30900 et TECH 30706 (ou TECH 30706 si actuellement admis dans le certificat en analyse d'affaires - technologies de l'information ou dans le microprogramme en progiciel de gestion intégré (ERP) SAP)
From small sample data analysis to massive web data analytics, this course aims to provide the basic statistical methods used in UX to formulate evidence-based recommendations.
Provide basic concepts of statistical analysis and inference as well as advanced statistics methods. In addition to the theoretical concepts, this course will place particular emphasis on practical applications in UX.
Themes covered
Distinction between descriptive statistics and inference
Useful digital and visual indicators in UX
Sampling and data quality
Point estimation
Hypothesis tests
Effect sizes
Comparison of two means (parametric and non-parametric tests)
Comparison of several means from independent samples (parametric and non-parametric tests)
Two-factor ANOVA
Important notes
Course in French : MATH 60620 Cours mutuellement exclusif(s) : MATH 60619 et MATH 60604(A)
Vous ne pouvez pas vous inscrire à ce cours si vous avez postulé ou réussi les cours MATH 60619 ou MATH 60604(A).
Building on the student's prior knowledge of UX, this course presents the basics of UX ideation: how to apply the most commonly used methods and techniques, to guide Design Thinking workshops focused on innovation, to integrate insights from UX research and to work in iterative cycles during UX prototyping?
In this course, students will develop the required skills necessary to apply and guide the ideation activities that initiate the design cycle of a digital artefact (for example, website, mobile app, information system). Combining the theories relevant to the understanding of the user experience and the application of multiple methods and tools used in the collaborative ideation phase (at the scale of a project or a Design Thinking workshop), the students will acquire the knowledge, skills and abilities required to plan, guide, analyze the ideation of a complete digital artefact. In preparation for the ideation, they will learn to integrate the insights of UX research. At the heart of this course, they will learn advanced design techniques to support innovation and the integration of new ideas into a realistic framework for the organization. In doing so, they will learn to prepare ideation results for the UX prototyping phase.
Themes covered
Theoretical foundations of UX design
User-centered design in collaboration with all stakeholders including end-users
Implementation of the iterative design according to divergent (broad innovation) and convergent (concrete innovation) modes
Management of ideation activities in a "Lean" and Agile development framework
UX communication and support through the ideation phase
Multi-disciplinary collaborative work with the team upstream and downstream of the ideation phase
Important notes
Course in French : TECH 60751 Cours mutuellement exclusif(s) : TECH 60704(A)
Vous ne pouvez pas vous inscrire à ce cours si vous avez postulé ou réussi le cours TECH 60704(A).
This course equips students with the necessary tools for managing UX projects and teams. In doing so, the course provides them with the opportunity to deepen their understanding of the value potentials and challenges that characterize strategy, organization, leadership, and control in a UX context.
To achieve a high level of UX maturity, an organization must ensure the establishment of strong and consistent UX leadership. In this course, you will develop your knowledge of the specifics of UX management, such as communicating the UX vision to stakeholders in pursuit of a UX strategy integrated with the overall company strategy. You will learn how to measure and present the added value of UX, organize user-centered design activities, and equip UX teams with the appropriate talent.
Themes covered
UX maturity
UX strategy
UX teams structure
UX operations
UX culture
UX control
UX Prototyping introduces the basics of user interface design and UX prototyping. This course aims to equip the student with a broad and comprehensive understanding of the methodologies, techniques and tools required in the design of digital interfaces.
In this entry-level course, the student will develop the skills necessary to design digital user interfaces for websites and mobile applications. This course presents the theories relevant to user experience, i.e. in-depth knowledge of the various ergonomic criteria and cognitive biases.
This course will introduce the student to methods and tools to design and iteratively develop interfaces from low-resolution sketches to final interactive prototypes. Consequently, it will make the student aware of the close relationship between prototyping and evaluation. The student will also acquire the knowledge, skills required to abilities required to plan and implement the iterative cycle linking prototyping to UX evaluation.
Themes covered
Theoretical bases of interface ergonomics
Implementation of the user interface design
Implementation of prototype development of all fidelity levels
Management of prototyping and UX evaluation activities in a "Lean" and Agile development framework
UX communication and support for the team throughout the prototyping phase
Important notes
Course in French : TECH 60730 Cours mutuellement exclusif(s): TECH 60704
Vous ne pouvez pas vous inscrire à ce cours si vous avez postulé ou réussi le cours TECH 60704.
This course allows students to consolidate the skills acquired in the M.Sc. User Experience program. It focuses on the logistics and execution of thesis research phases, including the preparation for data collection, data collection, data analysis, and presentation of results. Thematic seminars accompany students throughout the process.
This course integrates the knowledge and skills acquired in the M.Sc. User Experience program. Students individually undertake an educational activity designed to crystallize their learning through a research project. This course is a continuation of the "METH 60708 Learning and Application of the Scientific Process in UX" course. This course then focuses on the logistics and execution of the thesis research phase, including the preparation for data collection, data collection, data analysis, and the presentation of results. Thematic seminars are offered to discuss methodologies and key practices in the UX profession: preparation of data collection tools, environment, recruitment, test execution, project management, quality assurance, data analysis and processing, and report writing. By the end of the course, students will have all the necessary elements for writing their thesis.
Themes covered
Management of a UX research project
Preparation of data collection
Data collection
Writing the methodology
Data analysis
Writing the results
Writing the discussion
Important notes
Course in French : METH 60715 Préalable(s) : METH 60708(A) et être admis à la M. Sc. Expérience utilisateur - cheminement mémoire.
The purpose of this module is to expose participants to key value creation approaches, to investigate some of the key business models that drive value and to understand how one can improve the resilience and focus of one's business/organizational model.
The `business model' is the framework the organization uses to deliver returns (value) to stakeholders. In top-performing organizations, revenue and cost models are aligned and focused towards a common value creation objective. The module looks at the smaller tactical elements as well as the macro strategic elements, and both internal and external factors which influence an organization's ability to create value. This includes customer, financial and human capital, competitiveness (developing sustainable competitive advantage), growth strategies, and customer valuation all of which can be distilled into revenue and cost models. We will investigate which metrics to use to gauge the capacity of business models to create value. Finally, we will use both success and failure analysis in order to drive deeper understanding of what are better and lesser value creation models.
Themes covered
Defining and exploring different types of business models
Achieving IT value in organizations
Creating value through human capital
Creating value through market planning
Planning business model growth strategies: new models and M&A
Business valuation
Aligning revenue and cost models
This course introduces students to value creation in small businesses by both encouraging efficient operations and organic growth. Students also learn how to build a career in this dynamic segment of our economy.
This course combines case studies, conceptual readings and guest speakers to emphasize how value creation works in the real world of small and medium sized enterprises (SMEs). Students learn about tools and practices relevant to make operations more efficient and effective in order to stay ahead of the competition. Students learn why organic growth is important, how to implement it through efficient marketing, and how it can be supplemented by growth through acquisition. The ultimate goal is to learn how to differentiate a SME from its competitors so that it not only survives, it succeeds. The course will appeal to students that: 1) work in a SME and look to understand how to accelerate its growth; 2) might like to join and possibly acquire a SME; and 3) who want to understand the SME ecosystem in order to better serve this market segment, be it as a consultant, banker or potential service or product supplier.
Themes covered
1. The key role played by executives and how their style evolves based on the business size
2. Growing SMEs with a restricted and disciplined budget through effective marketing
3. Growing through acquisition and the roles played by key professionals
4. The importance of value creation for the long-term survival of SMEs and what can both help and hinders their success
5. Understand the potential upsides and downsides of family involvement.
Important notes
Course in French : ENTR 51023 Préalable(s) : MNGT 56126(A)(Co) ou être admis au programme 3792 - Visiteur - Entente mobilité.
This course introduces students to value creation in small businesses by both encouraging efficient operations and organic growth. Students also learn how to build a career in this dynamic segment of our economy.
This course combines case studies, conceptual readings and guest speakers to emphasize how value creation works in the real world of small and medium sized enterprises (SMEs). Students learn about tools and practices relevant to make operations more efficient and effective in order to stay ahead of the competition. Students learn why organic growth is important, how to implement it through efficient marketing, and how it can be supplemented by growth through acquisition. The ultimate goal is to learn how to differentiate a SME from its competitors so that it not only survives, it succeeds. The course will appeal to students that: 1) work in a SME and look to understand how to accelerate its growth; 2) might like to join and possibly acquire a SME; and 3) who want to understand the SME ecosystem in order to better serve this market segment, be it as a consultant, banker or potential service or product supplier.
Themes covered
1. The key role played by executives and how their style evolves based on the business size
2. Growing SMEs with a restricted and disciplined budget through effective marketing
3. Growing through acquisition and the roles played by key professionals
4. The importance of value creation for the long-term survival of SMEs and what can both help and hinders their success
5. Understand the potential upsides and downsides of family involvement.
Important notes
Course in French : ENTR 51001 Préalable(s) : MNGT 56180(A)(Co) ou MNGT 56108(A)(Co) ou MNGT 56109(A)(Co) et être inscrit au MBA à temps plein ou à temps partiel, ou être admis au programme 3792 - Visiteur - Entente mobilité.
Ce cours se veut dans la continuité du cours Développement d'affaires (MARK 20101) et a pour objectif de bien préparer les étudiants à une carrière dans le domaine de la vente.
Le cours englobera tous les aspects du travail d'un vendeur, et non uniquement l'entretien de vente. Il permettra d'approfondir certains sujets sur les techniques de vente sommairement couverts dans le cours MARK 20101 Développement d'affaires.
Plus particulièrement, le cours Vente relationnelle met l'accent sur la compréhension du processus de vente ainsi que sur les facteurs psychologiques et sociaux qui sont au coeur du métier des vendeurs et des gestionnaires.
En plus de l'objectif d'apprendre à l'étudiant de vendre à court terme, le cours vise aussi à préserver et à bâtir une relation d'affaires à long terme avec le client.
Themes covered
Le Développement d'affaires et le processus de vente
Plateforme de réseau social professionnel
Profil avec les types de personnalités
Profil avec les motivations
Le langage non verbal
La vente à un comité
Mise en pratique d'un accompagnement de vendeur
La négociation
Logiciel de gestion de la relation client
L'éthique du vendeur et la gestion des insatisfactions et des clients difficiles
La prospection la gestion de l'entonnoir des ventes et la stratégie
Professionnalisme attitude santé bien-être équité diversité et inclusion.
Ce cours se veut dans la continuité du cours Développement d'affaires (MARK 30103) et a pour objectif de bien préparer les étudiants à une carrière dans le domaine de la vente.
Le cours englobera tous les aspects du travail d'un vendeur, et non uniquement l'entretien de vente. Il permettra d'approfondir certains sujets sur les techniques de vente sommairement couverts dans le cours MARK 30103 Développement d'affaires Plus particulièrement, le cours Vente relationnelle met l'accent sur la compréhension du processus de vente ainsi que sur les facteurs psychologiques et sociaux qui sont au cœur du métier des vendeurs et des gestionnaires. En plus de l'objectif d'apprendre à l'étudiant de vendre à court terme, le cours vise aussi à préserver et à bâtir une relation d'affaires à long terme avec le client.
Themes covered
Le Développement d'affaires et le processus de vente
Plateforme de réseau social professionnel
Profil Nova avec les types de personnalités
Profil Nova avec les motivations
Le langage non verbal
La vente à un comité
Mise en pratique d'un accompagnement de vendeur
La négociation
Logiciel de gestion de la relation client
L'éthique du vendeur et la gestion des insatisfactions et des clients difficiles
La prospection la gestion de l'entonnoir des ventes et la stratégie
Professionnalisme attitude santé et bien-être équité diversité et inclusion
Important notes
Un ordinateur portable configuré selon les exigences technologiques de l'École est requis pour ce cours. Préalable(s) : MARK 30103
Fundamental aspects of the financing of innovation and venture capital formation and investing. Understanding the phenomena and practices related to the financing of innovation and the management of venture capital through the review of empirical analyzes and through the analysis of cases.
Fundamental aspects of the financing of innovation and venture capital formation and investing. Understanding the phenomena and practices related to the financing of innovation and the management of venture capital through the review of empirical analyzes and through the analysis of cases.
Themes covered
1) capital formation and investment
2) evaluation of innovation projects and innovative companies
3) characteristics of financing structures and relationships with fund managers
4) risk analysis and management
5) ethical issues activism of VC fund managers and executive compensation.
Important notes
Course in French : FINA 60209 M. Sc. finance: Préalable(s): MATH 60207(A) ou 60230(A), et MATH 60210(A) ou 60231(A), et FINA 60211(A) ou 60232(A)
M. Sc. économie financière appliquée: Préalable(s): MATH 60837(A)(Co) ou être admis à la M. Sc. ingénierie financière
This course focuses on the design, management, and optimization of warehousing systems. Students will acquire knowledge to understand the functions of warehousing, issues related to costs, customer service, and performance. They will learn how to choose equipment, size a warehouse, and propose a suitable layout plan.
Students will have the opportunity to analyze warehouse design and organization, location management, inventory control, and order preparation. They will also examine the integration of digital technologies-such as warehouse management systems (WMS), radio frequency identification (RFID), automation, and artificial intelligence-into the management of warehousing and distribution activities.
The course aims to provide an understanding of how to develop a warehousing and distribution strategy, assess the influence of this strategy on the choice of equipment, work methods, and technologies, and analyze its human and financial impacts on the company's operating costs. It also aims to provide information on available technologies and develop analytical skills in practical contexts.
Finally, the course will highlight the influence of warehousing decisions on the overall efficiency of the supply chain, the sustainability of operations, and the ability of organizations to respond quickly to market needs and customer expectations.
Themes covered
- Warehouse design process
- Order picking process planning
- Equipment selection
- Layout
- Technology