Subject
Information technology
Program
Master of Science (MSc)
Instruction mode
Credits
1,5
Description
In-depth and realistic understanding of the key challenges related to the selection and implementation of an e-commerce platform within organizations looking to sell products or services through digital channels.
To help students achieve this objective, a blended approach (i.e., a combination of theoretical and practical perspectives specific to e-commerce) is proposed through the use of various materials (e.g., scientific articles, industry reports, case studies) and educational activities (e.g., practitioner interventions, lectures).
Themes covered
Characteristics of an e-commerce platform: Key features and their connection to the consumer lifecycle.
Industry and key stakeholders.
Business models and types of e-commerce platforms (e.g. online stores dropshipping marketplaces such as Amazon Etsy Fab Wanelo).
Review of three key concepts: Modularity customization and configuration.
Integration with internal management systems (synchronous asynchronous).
Understanding and critiquing new trends: Integration with social media (social commerce) and with other sales channels such as mobile or brick-and-mortar stores.
Important notes
Course in French : 60768
Un ordinateur portable configuré selon les exigences technologiques de l'École est requis pour ce cours.