Education PhD (Business Administration with Marketing Emphasis), Justus-Liebig UniversityDegree of Complementary Studies (Applied Mathematics and Practical Computer Science), Justus-Liebig UniversityMSc (Business Administration with Management Emphasis), Justus-Liebig UniversityBA (International Management with Engineering), South Westphalia University of Applied Sciences Expertise Business-to-Business MarketingBusiness DevelopmentRelationship MarketingPersonal Selling and Sales ManagementNew Product Launches