Subject
Marketing
Program
Bachelor’s degree (BBA)
Location
Côte-des-Neiges
Instruction mode
Credits
3
Description
Operationalization of the concepts previously developed within the courses offered in the Marketing Concentration of the BBA program. As a team, students plan and execute the launch of a new product in a simulated market environment: Marketplace Live simulation ( www.marketplace-simulation.com ).
Students in the course will experience how to use the following concepts to make decisions in a simulated market marketplace:
- the Marketing Concept;
- the notion of Strategic Marketing;
- strategic planning and marketing planning;
- analysis of competition;
- the launch of new products;
- management of product lines;
- distribution management;
- pricing of products;
- management of communication and sales;
- control of marketing activities.
Themes covered
1 - the Marketing Concept;
2 - the notion of Strategic Marketing;
3 - strategic planning and marketing planning;
4 - analysis of competition;
5 - the launch of new products;
6 - management of product lines;
7 - distribution management;
8 - pricing of products;
9 - management of communication and sales;
10 - control of marketing activities.
Important notes
Course in French : MARK 20109
Prerequisite(s) : MARK 10100(A/E)
Students must have completed at least 54 credits to enroll in this course.